Group Manager - Programmatic

Dentsu International Americas, LLCGurugram, HaryanaOn-siteFull-timeSenior, 5–8 yearsListed 59 minutes ago

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About this role

As a Senior Manager Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions.

Job Description:

About the Role:

As a Group Manager - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions.

Responsibilities:

- Lead a team of programmatic specialists, providing guidance and mentorship.
- Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth.
- Own client communication and relationship management, ensuring clear and consistent updates.
- Proactively identify and pursue account growth opportunities in partnership with Account Directors.
- Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results.
- Utilize MMPs and analytics platforms to provide data-driven insights and recommendations.
- Collaborate with Client Services and other channel teams to ensure seamless campaign execution.
- Analyse campaign performance data to identify trends and optimize strategies.
- Ensure adherence to best practices and maintain high standards of quality.
- Experience on Media Planning and Programmatic deals is must.

Qualifications:

- 5-8 years of experience in programmatic campaign management.
- Proven experience managing and leading a team.
- Expert-level knowledge of DV360 and experience with other DSPs.
- Strong experience with MMPs and analytics tools.
- Excellent client management and communication skills.
- Proven ability to develop and execute strategic programmatic plans.
- Strong analytical and problem-solving skills.
- Strong Excel and PPT skills.

- Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation.
- Budget Management: Responsible for large scale budget management, and forecasting.
- A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies.
- Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance.

Location:
Gurugram

Brand:
Amnet

Time Type:
Full time

Contract Type:
Permanent