About this role
About the Role
As Founding GTM Lead, you will build and run the go-to-market motion for an early-stage legal technology business. You will turn early demand into a repeatable revenue engine, shaping the systems, messaging, and execution from first customer touch through expansion.
What You'll Do
- Own the full go-to-market funnel, from pipeline generation through customer expansion and retention.
- Run experiments across channels, measure outcomes, and scale effective motions.
- Generate and manage qualified pipeline through inbound and outbound activity.
- Create and distribute content across social platforms, blogs, and professional networks.
- Develop partnerships with vendors, startups, and community organizations.
- Plan events, dinners, conferences, and other activities that build awareness and relationships.
- Design client and partner gifting programs to deepen loyalty and encourage referrals.
- Define positioning, messaging, pricing, packaging, and sales collateral.
- Build the go-to-market technology stack, including CRM, sequencing, enrichment, and automation tools.
- Use customer and performance data to develop repeatable playbooks.
What We're Looking For
- At least 4 years at a high-growth startup as a founder or leading a go-to-market, growth, or sales function.
- A record of measurable results in pipeline generation, conversion, and revenue.
- Experience building and scaling go-to-market systems, including CRM, sequencing, enrichment, and automation tools.
- Experience running multi-channel experiments, managing inbound and outbound pipeline, and developing strategic partnerships.
- Strong content, event, and relationship-building skills, including experience with client or partner gifting programs.
- A systems-oriented, organized approach and comfort building from zero and iterating quickly.
- Ability to use customer and performance insights to create repeatable processes. An engineering background or significant competitive achievement is a plus.
- Willingness to work intensively, including weekends and extended hours.
Compensation & Benefits
Base salary: $150,000 to $190,000 annually. Equity and visa sponsorship details were not provided.
Location
On-site in San Francisco, California, United States.