Retail Store Manager

Job Title: Retail Store Manager  
Classification: Salaried-Exempt  
Location: Eberlestock Headquarters 
Schedule: Monday – Friday, 8:00 AM to 5:00 PM (flex based on business needs) 
Reports To: Director of Customer Experience

Job Summary:

The Retail Store Manager is responsible for overseeing the daily operations of the Eberlestock retail store, ensuring an exceptional customer experience while maintaining an organized, efficient, and well-merchandised retail environment. This position takes ownership of store performance, inventory management, product presentation, and overall execution of retail operations.

In addition to managing the day-to-day activities of the store, the Retail Store Manager will lead and support Retail Associates, monitor sales performance, maintain accurate inventory levels, and ensure products are properly stocked, displayed, and readily available to customers. This is a hands-on leadership position that requires someone who is equally comfortable with engaging with customers, managing operational details, and identifying opportunities to improve the store's performance.

The ideal candidate is a proactive, organized, and customer-focused leader who takes ownership of their responsibilities, holds themselves and others accountable, and takes pride in maintaining a retail experience that reflects the quality and authenticity of the Eberlestock brand.

About Eberlestock:

Eberlestock is a premium outdoor and tactical brand built on purpose, performance, and trust. Founded by an Olympic biathlete and driven by real-world experience, our products are designed to perform when it matters most — in the backcountry, in the field, and everywhere reliability is non-negotiable.

We’re building more than gear. We’re building a legacy brand that values craftsmanship, accountability, and people who take pride in doing things the right way. Our team is made up of individuals who care deeply about the work, challenge each other to be better, and understand that great products come from great people.

Our Core Values:

- Authenticity, where integrity drives every decision.

- Quality, because every detail, every feature, and every idea is a reflection of our standard of excellence.

- Guarantee, not just in our gear, but in how we show up for our customers, our community, and each other.

Key Responsibilities:

Retail Store Operations

- Oversee the daily operations of the retail store, ensuring an efficient, organized, and customer-focused environment

- Establish and maintain consistent procedures for opening, closing, merchandising, inventory management, and point-of-sale transactions

- Ensure the store is clean, organized, properly stocked, and consistently reflects Eberlestock's standards for quality and presentation

- Monitor daily operational needs, proactively address issues, and identify opportunities to improve store efficiency and overall performance

- Ensure product pricing, signage, promotional materials, and displays are accurate and up to date

- Coordinate with internal departments to support product availability, store needs, and the execution of retail initiatives

- Maintain accountability for store equipment, supplies, and other operational resources

Inventory Management & Merchandising

- Take ownership of retail inventory accuracy, organization, replenishment, and product availability

- Monitor inventory levels and coordinate with Warehouse and Operations teams to ensure timely stocking and restocking of merchandise

- Oversee product receiving, inventory transfers, cycle counts, and reconciliation of inventory discrepancies

- Identify fast-moving, slow-moving, and low-stock products and communicate trends and replenishment needs to leadership

- Develop and maintain merchandising displays that effectively showcase Eberlestock products and encourage customer engagement

- Coordinate merchandising updates to support new product launches, promotional campaigns, and seasonal priorities

- Ensure merchandise is properly labeled, priced, organized, and presented in accordance with company standards

- Identify opportunities to improve product placement, inventory flow, and utilization of retail space

Sales Performance & Reporting

- Track and monitor daily, weekly, and monthly retail sales performance, identifying trends and opportunities for improvement

- Maintain accurate sales records and provide regular updates to the Director of Customer Experience

- Monitor key retail performance indicators, including sales volume, transaction activity, product performance, and other relevant store metrics

- Identify opportunities to increase retail sales through improved merchandising, product availability, customer engagement, and operational execution

- Provide feedback and recommendations regarding product demand, customer purchasing behavior, and retail sales opportunities

- Support the execution of promotional activities, product launches, and in-store events

Customer Experience

- Ensure every customer receives a welcoming, knowledgeable, and authentic Eberlestock shopping experience

- Maintain expert-level knowledge of Eberlestock products, features, applications, and intended uses

- Assist customers with product selection, demonstrations, pack fitting, and purchasing decisions

- Address escalated customer questions, concerns, and service issues with professionalism and a solutions-oriented approach

- Establish and reinforce customer service expectations for Retail Associates

- Gather customer feedback and communicate relevant insights to Customer Experience, Marketing, Sales, and Product teams

- Represent the Eberlestock brand with enthusiasm, integrity, and a commitment to building lasting customer relationships

Team Leadership & Development

- Provide day-to-day leadership, direction, and support to Retail Associates

- Coordinate employee schedules, daily assignments, and store coverage based on operational needs

- Train and develop Retail Associates on product knowledge, customer service expectations, merchandising standards, and operational procedures

- Establish clear performance expectations, provide regular feedback, and address performance concerns in coordination with the Director of Customer Experience

- Foster a positive, accountable, and collaborative team environment where employees take ownership of their responsibilities

- Participate in hiring, onboarding, and training new Retail Associates as needed

- Lead by example through active customer engagement, attention to detail, and a willingness to support all aspects of store operations

Cross-Functional Collaboration & Continuous Improvement

- Partner with the Director of Customer Experience to align retail operations with broader customer experience objectives

- Collaborate with Warehouse and Operations teams to maintain inventory accuracy, product availability, and efficient replenishment processes

- Work with Marketing to coordinate promotional displays, product launches, retail signage, and in-store events

- Communicate customer feedback, product trends, and operational opportunities to appropriate internal teams

- Recommend and implement improvements to store processes, merchandising, inventory management, and customer experience

- Support special projects, such as trade shows, and other duties as assigned

Required Qualifications:

- High school diploma or equivalent

- Previous retail experience, including experience in a supervisory, team lead, or store management capacity

- Strong organizational skills with the ability to manage multiple operational priorities

- Demonstrated ability to lead, coach, and hold team members accountable

- Experience with retail inventory management, merchandising, stocking, and product replenishment

- Ability to monitor sales performance, interpret basic retail metrics, and identify opportunities for improvement

- Strong verbal communication, interpersonal, and customer service skills

- Experience with point-of-sale systems and basic computer applications

- Strong attention to detail and a commitment to maintaining an organized and professional retail environment

- Ability to work independently, exercise sound judgment, and proactively resolve operational challenges

- Ability to learn and confidently communicate technical product knowledge

- Ability to lift up to 50 pounds and remain on your feet for extended periods

- Passion for the outdoors and a willingness to develop extensive knowledge of Eberlestock products

Benefit Offerings:

- Generous tiered PTO allowance with an initial accrual level of 12 days annually

- 10 Paid Company Holidays

- Two Medical Plan Options with 70% of employee-only premium paid by company

- Optional Dental Coverage

- Optional Vision Coverage

- Company Sponsored 401K Plan with 4% employer match

- Eberlestock Employee Discount (Cost plus 30%)

- “Pick a Pack” Gift following 90-day probationary period

Eberlestock is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.