About this role
Company Description
Gaming is a strategic growth pillar for Red Bull.
Through our long-standing commitment to the gaming community, we have established ourselves as a leading lifestyle brand within the industry and are widely recognized as the beverage of choice for gamers.
Globally, we collaborate with game developers and publishers to create unique opportunities across in-game integrations, co-marketing activations, event production and support, access to intellectual property, and content creation.
We also partner with some of the world's most renowned esports events and organizations, helping shape unforgettable experiences for players and fans alike.
This is a great opportunity to unleash your creativity, work with some of the most exciting projects in gaming and help build extraordinary experiences for gamers across Italy.
Job Description
GAMING STRATEGY & INSIGHTS
Assist the Gaming team in the planning and execution of local gaming initiatives, gaining hands-on experience across different areas of the gaming ecosystem.
Monitor industry trends, gaming communities, and emerging opportunities to help identify impactful initiatives and activations.
EVENTS & ACTIVATIONS
Support the planning, coordination, and execution of gaming and esports projects, events, and brand activations.
Assist in the management of relationships with players, creators, and key stakeholders within the gaming ecosystem.
Contribute to the development of engaging experiences and activations for gaming communities across Italy.
PROJECT COORDINATION
Support the coordination and execution of gaming projects and initiatives.
Assist in managing day-to-day activities, keeping track of timelines and deliverables.
Work closely with internal teams and external partners to support the successful delivery of gaming activations.
Qualifications
Bachelor’s or Master’s degree in Marketing or Communication, or currently studying.
Good command of English.
Passionate gamer with extensive knowledge of the gaming ecosystem and, ideally, esports.
Demonstrable understanding of the Italian gaming and esports scene.
In-depth knowledge of popular and emerging game titles, consumer behavior, and industry trends.
Strong understanding of gaming creators, influencers, communities, and the broader creator ecosystem.
Creative thinker with strong problem-solving skills.
Innovative, open-minded team player with excellent communication skills.
Highly organized, with strong attention to detail.
Curious, creative, and eager to propose new ideas.
Passion for Trading Card Games (TCGs) is considered a strong plus.
Additional Information
Monthly internship allowance: € 800 + meal vouchers.
Red Bull S.r.l. promotes equal opportunities in compliance with Legislative Decree No. 96/2026, issued in implementation of European Directive 2023/970 regarding pay transparency and the strengthening of the principle of equal gender pay. We welcome all applications, regardless of age, gender, disability, sexual orientation, religion or ethnicity.