About this role
Why This Role Exists:
Genspark is expanding our B2B motion. This is a revenue-ownership role. You will carry a partner-sourced number for APJ and build the commercial machinery that produces it: the tier structure and margin model, the deal-registration rules, the partner agreements, the activation process, and the reporting that makes the whole thing forecastable.
In APJ that means two things at once:
- Microsoft . We are a Microsoft launch partner today. The job is to turn that relationship into booked revenue through co-sell eligibility, a transactable Marketplace listing, and drawdown against customers’ Microsoft committed spend. Expand our customers’ footprint as well as land new logos together.
- Resellers and SIs in Japan and the wider APJ region. Japan has no shortage of large partners willing to put our logo on a slide. It has very few producing partner-sourced pipeline. We are hiring someone to fix that, starting in Japan and extending to Korea, ANZ, India and Southeast Asia.
What you will Own
Microsoft partnership (roughly 50%)
- Own our day-to-day relationship with Microsoft Japan and Microsoft ASEAN field teams: account mapping, co-sell motions, joint pipeline reviews, customer focused community events.
- Build the joint account plan — a named, prioritised account list agreed with Microsoft sellers.
- Convert Microsoft committed-spend budget into our pipeline: identify which customers can fund us from existing commitments and work the deal with the Microsoft account team.
- Own Microsoft-side funding asks (co-op/MDF, marketplace incentives) end to end, including the reporting Microsoft requires.
Reseller and SI recruitment (roughly 50%)
- Recruit, sign and activate resellers, distributors and systems integrators across APJ, Japan first, Korea second.
- Convert existing marquee Japanese relationships from announcements into quota-bearing resale: agreed targets, named account coverage, a first deal inside 60 days of signing.
- Build the partner pipeline yourself in year one. You are quota-carrying on partner-sourced revenue.
- Run the activation motion: onboarding, certification, first-deal support, then a quarterly business review.
What We Are Looking For
Must have:
- 3-5 years in channel, partner or sales roles at a software, cloud or AI vendor with at least 3 of those in Japan.
- Native-level Japanese and business-level English. You will sell to Japanese partners and report to a global team in the same week.
- A real, current network inside Microsoft Japan and among Japanese SIs, resellers or distributors.
- A track record of carrying a partner-sourced pipeline or revenue quota.
- Experience taking a partner from signed to first closed deal, and you can explain what you did in the gap between the two.
- Comfort with ambiguity. Processes here are being written while you work; you’ll be asked to propose them, not wait for them.
Nice to have:
- Experience in the Microsoft ecosystem specifically: co-sell, Marketplace, or an Azure consumption-based commercial model.
- Background at a systems integrator or distributor before moving vendor-side — you’ll know how partners actually make money.
- Exposure to AI, agent or productivity software categories, where the partner value proposition is still being defined.
- Willingness to travel ~30% across APJ.
About Genspark
Genspark builds an AI agent and productivity platform used by teams and enterprises. We are a Microsoft launch partner and are building a global partner network across resellers, systems integrators and affiliates. The APJ partner motion is early, which is the point: the person in this role will define what it looks like rather than inherit it.
We hire for capability, not for a checklist. If you meet most of what’s above and can show us how you’d build this, apply.