Marketing Performance Specialist, CRM

EN: Marketing Performance Specialist, CRM

WHY JOIN THE TEAM?

- You will be a key player in the digital transformation.
- Lead end-to-end digital projects with a focus on customer experience.
- Best of all, you’ll come to experience world-class BRP products and the ultimate ride in its many forms, as part of the world’s most exciting powersports family.

Your Key Responsibilities

CRM Performance & Insights

Lead the monitoring and optimization of CRM performance across the customer lifecycle:

- Monitoring CRM performance and key KPIs on a daily, weekly, and monthly basis.
- Identify trends, opportunities, and areas of improvement across campaigns and customer journeys.
- Provide actionable insights and recommendations to support business and CRM objectives.
- Support the development and evolution of CRM measurement frameworks and reporting standards.
- Communicate performance results and recommendations to the Lead Analytics team.
- Drive a culture of data-driven decision-making and continuous optimization.

Reporting & Analytics

Working alongside CRM and Analytics teams, you will support reporting and performance measurement by:

- Build and maintain CRM dashboards and reporting tools.
- Support the establishment of a single source of truth for CRM performance.
- Work closely with the Lead Analytics team on analysis, reporting, and strategic projects.
- Conduct ad hoc analyses to support business initiatives and decision-making.
- Support CRM Specialists in monitoring lifecycle programs and customer journeys.
- Identify opportunities to automate reporting and improve data accessibility.

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Cross Functional Collaboration

As a key player within the CRM team, you will:

- Translate data into clear business insights and recommendations.
- Support performance reviews and optimization discussions across teams.
- Help stakeholders better understand customer behavior and business performance.
- Present findings and recommendations to both technical and non-technical audiences.

Your Qualifications

Please note: Professional-level English skills required

The role requires you to be able to generate reports, build presentations, and collaborate cross-functionally with various team members globally. Therefore the ideal candidate must be able to communicate in English at a professional level.

- Bachelor's degree in Marketing, Business, Analytics, Statistics, or a related field.
- 3-5 years of experience in CRM, marketing analytics, business intelligence, or digital marketing.
- Experience with reporting and visualization tools such as Power BI, Looker or Adobe Customer Journey Analytics.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience communicating and collaborating within a cross-functional team and managing competing priorities.
- CRM, customer lifecycle, or marketing automation experience is considered an asset.
- Problem-solving mindset.
- Strong communication and presentation abilities.
- High attention to detail and commitment to data accuracy.
- Ability to manage tasks and projects in a fast-paced environment.
- Autonomous, proactive and passionate about data!

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. Yours.