Growth Marketing Executive

As a Growth Marketing Executive at Treatwell you will play a pivotal role in driving Treatwell’s user acquisition strategy across all our 13 markets. Operating at the intersection of data, media buying, and creative strategy, this role involves managing and scaling performance marketing campaigns to acquire new customers and maximise revenue for the business. You will be responsible for turning ad spend into measurable growth across multiple European markets.

This is a highly dynamic role where you’ll experiment with creative growth strategies across all business areas, collaborate closely with our brand, design and data teams, and help shape Treatwell’s overall growth trajectory.

🧐 You will be responsible for:

- Paid Media Execution - Launch, manage, and optimise paid social and paid search campaigns, ensuring a balance between creative impact, audience segmentation, and advanced bidding strategies.
- Campaign Optimisation - Develop and execute high-performing campaigns across Google, Meta, Snapchat, Pinterest, Apple Search Ads and TikTok by testing audience targeting, creative and messaging. Knowledge of affiliate campaigns would be a plus.
- Creative Development - Work closely with our design and content teams to ideate, test, and optimise creative assets that drive engagement and conversion. Ensure ad creatives are localized, relevant, and high-performing. An interest in creating or filming UGC content would also be a big plus!
- A/B Testing & Experimentation : Run continuous experiments on ad copy, creative assets, targeting audiences, and landing pages to optimize conversion rates and unlock new growth loops.
- Budget & Bidding Optimization : Manage large budgets and bidding strategies across platforms to keep metrics like ROAS and CAC in check.
- Performance Analysis & Reporting - Track, analyse, and report on campaign performance, providing data-driven insights and recommendations to refine strategies and improve efficiency.
- Emerging Trends & Innovation - Stay ahead of industry trends and proactively implement AI advancements and automated workflows to streamline campaign management and identify untapped growth potential.
- Collaboration & Integration - Work cross-functionally with internal teams, including Brand, CRM, Data and Local Marketing to ensure seamless execution of growth initiatives.

Requirements

🔝 About you:

- Experience: 2+ years of hands-on experience managing performance marketing campaigns, particularly in Meta + Google Ads.
- Analytical Mindset - Strong ability to interpret campaign data, extract actionable insights, and optimise strategies based on performance metrics.
- Creative Eye - Passion for social media marketing and a keen understanding of what makes compelling, high-converting ad creatives.
- Strategic Thinker - Good understanding of audience targeting, campaign optimisation, and growth marketing principles.
- Strong Communicator - Ability to present findings, ideas, and recommendations clearly to both marketing and non-marketing teams.
- Proactive & Results-Driven - A self-starter who thrives in a fast-paced environment, continuously testing, learning, and refining strategies for maximum impact.
- Able to be in our London office 3x per week
- Languages: English native/fluent speaker. Any other European language is a plus

Benefits

💼 We’ll treat you with:

- 28-days holiday, plus bank holidays 🏖️
- Monthly £40 Treatwell vouchers so you can treat yourself too 💅🏻
- Benefits platform offering cycle to work scheme, high street discounts and other perks ☕
- Growth funds for you to develop and grow with your team 🤓
- Cycle to work scheme 🚲
- A beneficial pension scheme and enhanced parental pay & leave policy 👶🏻
- Mental health support through our partnership with Open-Up 🧘🏻
- 100% remote position 🧑🏻‍💻

⚖️ Equal Opportunities

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.