About this role
## Job Summary
We are looking for a creative and data-driven Social Media Marketing Specialist to strengthen our digital brand presence, drive audience engagement, and manage social media platforms through compelling content, organic growth strategies, and paid brand campaigns.
## Key Responsibilities
- Develop and manage social media strategies and content calendars across LinkedIn, YouTube, Instagram, Facebook, and other relevant platforms.
- Create engaging content, including posts, videos, carousels, and brand stories showcasing products, innovations, company achievements, and industry trends.
- Drive organic audience growth, reach, engagement, and brand visibility among relevant B2B audiences.
- Manage online reputation by monitoring brand mentions, comments, customer feedback, and sentiment.
- Execute paid social campaigns for brand awareness, engagement, video views, and content amplification.
- Track social media performance, analyze metrics, and recommend improvements.
- Monitor competitors, industry trends, and emerging social media opportunities.
- Collaborate with internal teams to develop leadership, employee, product, and customer-focused content.
Required Skills and Qualifications
- Bachelor's degree in Marketing, Mass Communication, Journalism, or a related field.
- 3–6 years of hands-on experience in social media management.
- Strong expertise in LinkedIn and working knowledge of other major social media platforms.
- Experience in content creation, organic growth, community management, and online reputation management.
- Familiarity with Meta Business Suite, LinkedIn Campaign Manager, social media analytics, and scheduling tools.
- Excellent written communication, storytelling, analytical, and coordination skills.
## Preferred Industry Experience
B2B Technology, Enterprise IT, Electronic Security, Telecom, Networking, Industrial Automation, or Technology Services.
## Key Performance Indicators
Audience growth, organic reach, engagement rate, website traffic, video performance, social media inquiries, and online reputation management effectiveness.