Marketing Operations Manager

Description

About Springs

Springs Window Fashions has been a leader in the window treatments industry since 1939. Headquartered in Middleton, WI, we operate across 14 locations in North America with a team of over 8,000 associates. Our diverse portfolio of brands—including Bali, Graber, SunSetter, and Mecho—can be found in major retailers, designer showrooms, and commercial spaces worldwide. As a privately owned company, we are committed to delivering The Best Experience—for our consumers, channel partners, and associates—through innovation, quality, and exceptional service.

Our Department

The Creative Services & Brand Marketing Team at Springs Window Fashions is responsible for building strong brands and creating compelling experiences that drive growth and inspire consumers. We define how our brands and product portfolio compete in the market and bring those strategies to life through brand management, consumer marketing, creative development, content creation, websites, social media, public relations, and go-to-market execution.

As a consumer-focused team, we connect insights, strategy, and creativity to deliver meaningful brand experiences across every touchpoint. Working closely with Product Management, Channel Marketing, Sales, and other cross-functional partners, we ensure our brands are differentiated, our launches are successful, and our marketing and creative work consistently deliver The Best Experience for consumers, retailers, and dealers.

Role Overview

The Marketing Operations Manager is responsible for overseeing the flow of work through the Creative Services & Brand Marketing Team, ensuring projects are prioritized, resourced, and delivered on time. This role serves as the operational hub between our team, internal stakeholders, and external vendors, managing project intake, resource allocation, timelines, and workflow processes to maximize team efficiency and effectiveness.

Working closely with Brand Marketing, Channel Marketing, Product Management, Digital Experience, and other business partners, the Marketing Operations Manager ensures resources are aligned to business priorities while maintaining visibility into project status, capacity, and deadlines.

This role plays a critical part in enabling the Creative Services & Brand Marketing team to deliver high-quality work while supporting a fast-paced, growing organization.

Key Responsibilities

Workflow & Traffic Management

- Own the end-to-end workflow process from project intake through final delivery, including posting and tagging to Springs’ digital asset management system

- Manage and maintain the project queue, ensuring work is prioritized according to business objectives and deadlines

- Facilitate project intake and ensure requests are complete, clearly scoped, and aligned with established processes

- Monitor project progress and proactively identify risks, bottlenecks, and resource constraints

- Ensure stakeholders have visibility into project status, timelines, and priorities

Resource Planning & Capacity Management

- Partner with Creative Services and Brand Marketing leadership to allocate work across designers, copywriters, photographers, videographers, and external partners

- Balance workloads to optimize team capacity and efficiency

- Identify upcoming resource gaps and recommend solutions to meet business needs

- Maintain team workload forecasts and capacity planning tools

Project Coordination

- Develop and maintain project schedules, milestones, and deliverables

- Coordinate cross-functional dependencies and ensure teams are aligned on timing and expectations

- Lead project status meetings and provide regular updates to stakeholders

- Escalate risks and timeline impacts as needed

Process Improvement

- Continuously improve project workflow processes, tools, and best practices

- Drive adoption of project management platforms and standardized ways of working

- Develop reporting and dashboards to track team performance, project volume, turnaround times, and resource utilization

- Identify opportunities to improve efficiency, reduce rework, and enhance stakeholder satisfaction

Stakeholder Partnership

- Serve as the primary point of contact for creative project requests and prioritization discussions

- Partner with Brand Marketing, Channel Marketing, Corporate Communications, Product Management, and other teams to align project needs with available resources

- Help stakeholders understand timelines, resource constraints, and project requirements to improve planning and execution

Requirements

Education & Experience

- Bachelor’s degree in Marketing, Communications, Business, Project Management, or related field

- 3+ years of experience in traffic management, creative operations, project management, marketing operations, or a related role

- Experience supporting creative, marketing, or agency teams preferred

- Experience using project management and workflow tools such as Smartsheet, Workfront, Asana, Monday.com, Jira, or similar platforms

Knowledge, Skills, and Abilities

- Strong project management and organizational skills

- Excellent communication and stakeholder management abilities

- Ability to manage multiple priorities in a fast-paced environment

- Strong attention to detail and follow-through

- Analytical mindset with the ability to identify workflow improvements and resource optimization opportunities

- Ability to influence without direct authority and build strong cross-functional relationships

How We Work to Deliver a Best Experience: Our Culture

- Our Core Value: We do the right thing, always

- Our Seven Cultural Behaviors

Empowerment - We trust our people.

- Ownership - We take 100% responsibility for our roles actions, and results.

- Leadership - We all lead by example and talk direct with respect (DWR).

- One Team - We are One Springs Team.

- Customer First - We consider our customers’ needs before every decision.

- Continuous Innovation - We are constantly learning, innovating, and improving.

- Speed - We define priorities and operate with a sense of urgency and agility.

Salary and Other Compensation:

Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan with up to 5% company match of eligible contributions, life insurance, long-term disability insurance, short-term disability insurance, paid vacation time, paid holidays, and one paid volunteer day off per year.

This posting is anticipated to remain open until a qualified candidate is hired.