Channel & Customer Marketing Manager On Trade

General Description of the Role

Do you want to help shape the future of the On-Trade business and bring some of the most exciting brands in the aperitivo category to life? As Channel & Customer Marketing Manager On Trade, you will develop strategies and activation plans for brands such as Aperol, Sarti, Campari and Crodino, translating them into impactful customer experiences and successful in-market execution.
In this role, you will combine strategic thinking with hands-on implementation and work closely with Sales, Consumer Marketing and external partners to unlock growth opportunities across bars, restaurants, wholesalers and key On-Trade customers.

Your tasks

- Develop and drive channel and customer marketing strategies for the On-Trade business

- Translate brand strategies into impactful activation plans and customer programmes

- Identify growth opportunities, consumer trends and emerging occasions within the On-Trade environment

- Create and execute customer-specific activations, events and commercial initiatives

- Partner closely with Sales, Key Account Management and Consumer Marketing to ensure excellent market execution

- Manage marketing budgets, define success metrics and evaluate campaign performance

- Collaborate with agencies and external partners to deliver best-in-class activations and consumer experiences

- Develop compelling sales stories, tools and activation concepts that support commercial growth

Your Profile

- Minimum of 4 years of experience in Trade Marketing, Channel & Customer Marketing, Shopper Marketing or Brand Marketing

- University degree in Business Administration, Marketing, Communication or a comparable field

- Experience in FMCG is preferred, ideally within spirits, beer, wine, soft drinks or hospitality-related industries

- Strong understanding of customer needs, consumer behaviour and the dynamics of the On-Trade channel

- Ability to combine strategic thinking with a hands-on, pragmatic approach

- Strong stakeholder management and communication skills, with the ability to influence across functions and hierarchy levels

- Analytical mindset with the ability to translate data and insights into actionable recommendations

- Entrepreneurial attitude, creativity and a passion for identifying and unlocking new growth opportunities

- Fluent German and English language skills

What we offer

- 30 days of vacation

- Flexible working hours

- Remote work options

- Fitness center subsidy

- Company pension plan

- Anniversary payments

- Special leave

- Comprehensive onboarding

- Discounted employee purchases & free products

- Exciting team events

- Lunch vouchers

- Deutschlandticket