Men’s Social & Community Manager

About the Role
We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for buckmason.com.
This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering — translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership.

What You'll Do

Social strategy and channel management

- Own the men's social content calendar across all channels, aligned to product launches, campaigns, store openings, and seasonal moments.

- Help shape channel-by-channel strategy with the brand team: what each platform is for, what we post there, and how often. Then execute it.

- Publish daily, manage the queue, and keep every post on-brand in tone, typography, and image quality.

- Stay on top of platform changes and emerging formats, and propose tests worth running.

Content and voice

- Write captions, scripts, replies, and copy in the Buck Mason voice

- Partner with Creative on social-first photo and video, contributing to briefs and shot lists; capture content yourself when the moment calls for it.

- Build repeatable series and formats that give the men's feed a point of view.

Community

- Respond to comments and DMs daily in the brand voice, and route product and order issues to Customer Experience with context.

- Track sentiment, recurring questions, and product feedback, and share what you hear with Design, Retail, and Ecommerce weekly.

Events

- Produce Buck Mason's men's events end to end.

- Curate the invite list. Know who should be in the room, from loyal customers and local tastemakers to creators and press, and get them there.

- Build the vibe: concept, venue, music, food and drink, run of show, and the details that make it feel like us and not like a brand event.

- Own the logistics: budget, vendors, staffing, RSVPs, and day-of production, so everything goes off without a hitch.

- Capture it for social use in coordination with the Creative team and our event photographer.

Partnerships and influencers

- Source and manage day-to-day relationships with creators, stylists, and tastemakers whose audiences match ours: outreach, gifting, scheduling, and content review, with support from the brand team on contracts and budget.

- Coordinate with Paid Media on which organic content and creator assets should be amplified.

Measurement

- Own weekly social reporting: reach, engagement, follower growth, community health, and traffic attributed to social.

- Contribute to the monthly brand marketing readout with clear takeaways on what's working, and adjust the calendar accordingly.

- Work toward quarterly goals set with the brand team.

What You'll Bring

- 2–4 years running or supporting social and community for a consumer brand, ideally in menswear, lifestyle, or DTC retail.

- Examples of accounts you've worked on and content you've made, with results you can speak to.

- Excellent writing. You can land a caption in one line and a reply in a sentence, and you know when to say nothing.

- A sharp eye for photography, typography, and taste that fits a brand built on restraint.

- Fluency in Instagram, TikTok, YouTube, and Pinterest, including native creation tools, and working knowledge of social management and listening platforms (e.g. Sprout, Later, Dash Hudson).

- Comfort with data: you can read a dashboard, pull a weekly report, and say in plain terms what the numbers mean.

- Some experience working with creators or influencer partnerships.

- Event experience. You've produced or coordinated brand events, you're calm on the day, and you sweat the details nobody notices until they're wrong.

- Organized and reliable. You can run a calendar, juggle a product launch and a store opening in the same week, and keep the account fed.

- A real interest in menswear: how clothes are made, how they fit, and the men who wear them. You know the difference between a Pima tee and a slub, and you have opinions on both.

- Experience in menswear: you understand the customer face to face.

- Basic photo and video editing skills (CapCut, Premiere, Lightroom).

Logistics

• Reports to: VP of Digital
• Location: Buck Mason HQ, Los Angeles — onsite, 5 days/week
• Type: Full-time, exempt

Benefits

Health/Dental/Vision:

- We’ve got you covered – Buck Mason takes care of 80% of the monthly cost for employee-only plans. That 20% not covered gets deducted from your bi-weekly paycheck.

- Dependents – Buck Mason takes care of 50% of the monthly cost and 50% comes out of
your bi-weekly paycheck.

- We offer a wide range of PPO and HMO options through Anthem, with Vision and Dental plans
through Principal.
Plus, we’ve got HSA and FSA options to keep things flexible.

- 401k:
We’re all about planning for the future. Buck Mason matches 100% of your first 3% contribution,
and 50% of the next 2%. So you get a max match of 4% from us if you chip in 5%. Not too shabby, right?

Other Perks:

- We offer an $80 cell-phone reimbursement for your monthly phone plan (excluding the device)so you can make those important calls on us.

- Every month, you can ask us for a $50 wellness reimbursement. Use it for gym memberships,fitness classes, or mental health expenses – it’s up to you.

- Maternity Leave – 12 weeks of paid leave

- No probationary period to be eligible, State funds first (disability, Paid Family Leave, etc.) Buck Mason covers the remainder of employee’s bi-weekly salary

- Paternity Leave – 4 weeks of paid leave
No probationary period to be eligible
State funds first (disability, Paid Family Leave, etc.)
Buck Mason covers the remainder of employee’s bi-weekly salary

Sasha Koehn and Erik Allen founded Buck Mason in 2013 to simplify the American wardrobe. Meeting as neighbors in Venice Beach, they started designing and selling clothes out of a small studio off Abbot Kinney Boulevard. Sasha built the website and Erik created the brand’s first collection of jeans and tees. Taking an architectural approach to design, they built each piece to last far beyond a single season. Obsessed with quality, they worked with local mills and factories to create the finest fabrics down to the thread. Today, Buck Mason offers a broad range of clothing and accessories with a continued commitment to making high-quality, modern American classics.

Here at Buck Mason, we're all about transparency and fairness, especially when it comes to compensation. While the base salary range for this role is $75,000.00 - 85,000.00 per year, your total compensation package may include commissions, bonuses and other perks tailored to your performance and dedication to our craft.