Marketing Advisor, Sponsorships and Activations

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

Air Canada is seeking a Marketing Advisor, Sponsorships & Activations to support the planning, coordination and execution of sponsorship marketing programs, activations, hospitality initiatives and related events.

Working closely with Sponsorship Managers, Brand Marketing, Events, agency partners and internal stakeholders, this role contributes to the successful implementation of Air Canada's sponsorship and experiential marketing programs. The ideal candidate is highly organized, execution-focused and thrives in a fast-paced environment with multiple simultaneous priorities.

The Marketing Advisor, Sponsorships & Activations plays an important role in helping bring Air Canada's partnership portfolio to life through best-in-class execution, project coordination and stakeholder management while ensuring programs are delivered on time, on budget and in accordance with Air Canada brand standards. The role supports both Sponsorship and Events teams and contributes to the successful delivery of integrated marketing initiatives.

Responsibilities:

- Sponsorship Activation & Program Support Support the implementation of sponsorship marketing and activation programs across Air Canada's sponsorship portfolio.
- Coordinate activation deliverables and timelines with internal stakeholders, agency partners and sponsorship properties.
- Maintain sponsorship asset tracking tools and support the administration of contractual benefits and entitlements.
- Coordinate partner requests and ensure timely follow-up with relevant internal stakeholders.
- Support the development and execution of sponsorship activations, contests, hospitality programs and experiential initiatives.
- Assist with activation planning, creative reviews and quality control processes.
- Support post-campaign and post-activation reporting activities, including the collection and organization of performance data.
- Maintain sponsorship calendars, project plans and activation documentation.

- Project Management & Stakeholder Coordination Coordinate project timelines, schedules and key milestones across multiple concurrent initiatives.
- Prepare and maintain project status reports and tracking documents.
- Support budget administration activities including invoice processing, reconciliation and budget tracking.
- Facilitate coordination with internal stakeholders including Brand Marketing, Corporate Communications, Community Investments, Legal, Procurement, Finance, Sales and Operations.
- Coordinate agency deliverables from project briefing through execution and reporting.
- Support approval workflows and help ensure projects move efficiently through established internal processes.
- Assist in the preparation of presentations, briefing materials and project updates.
- Ensure all activation programs are executed in accordance with Air Canada brand standards and project requirements.

- Events, Hospitality & Experiential Support Support the planning and execution of hospitality programs, sponsorship-related events and experiential activations.
- Assist with event logistics including registration management, venue coordination, run-of-show preparation and on-site execution.
- Coordinate suppliers, vendors, agencies and event partners to support successful delivery.
- Support event branding, signage, merchandise and experiential elements where required.
- Assist with post-event evaluation, budget reconciliation and reporting activities.
- Help identify opportunities to improve event execution, operational efficiency and participant experience.
- Support the implementation of best practices and operational standards across sponsorship activations and events.

Qualifications

- University degree in Marketing, Communications, Business, Event Management or a related discipline.
- 3-5 years of experience in marketing, sponsorship marketing, event marketing, brand marketing or experiential marketing.
- Experience coordinating marketing programs, events, activations or partnership initiatives.
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Strong attention to detail and commitment to executional excellence.
- Excellent interpersonal and relationship-building skills.
- Demonstrated ability to coordinate effectively with multiple stakeholders and external partners.
- Strong written and verbal communication skills.
- Experience working with agencies, suppliers and vendors is considered an asset.
- Strong analytical skills with the ability to organize information and support reporting activities.
- Proficiency in Microsoft PowerPoint, Excel, Word and Teams.
- Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.

Success Profile

- The successful candidate will demonstrate: Strong execution and follow-through.
- Excellent planning and organizational skills.
- Ability to adapt established processes to varying situations.
- Strong collaboration and stakeholder management skills.
- Sound judgment and problem-solving abilities.
- Initiative and accountability in managing assigned responsibilities.
- A passion for brands, sponsorships, events and customer experiences.

Conditions of Employment:

Candidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment. Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.