Digital Marketing Coordinator

Job Description

MileOne is now hiring a Digital Marketing Coordinator for our internal Marketing team. This position will be an onsite position at our corporate office in Towson, MD.

MileOne Marketing is a team of 30 marketing and creative professionals dedicated to developing best-in-class solutions for one of the largest automotive dealership groups in the country. We collaborate with industry-leading agencies and partners to broaden our capabilities and boost our marketing efforts. Our highly analytical approach to marketing has empowered us to outperform the industry, while maintaining a culture rooted in collaboration and growth.

Active learning and skill development are essential to our success – all with a bit of fun mixed in. If you’re looking for an innovative environment where you can build a rewarding career and grow with a company for the long term, we can’t wait to meet you!

Job Summary:

The Digital Marketing Coordinator will report to the Digital Marketing Manager and work closely with them on day-to-day initiatives and help manage vendor and internal partner communications. The role’s focus will be coordinating digital projects across 70+ websites. The main core responsibilities include but are not limited to: product launches, site enhancements, contributing to enterprise-wide marketing projects, coordinating with interdepartmental and external teams, and optimizing inventory presence across first- and third-party platforms. Strategic thinking, attention to detail, problem-solving skills, and an adaptable mindset will be key to this individual’s success and their role in enhancing MileOne Autogroup’s online presence.

Salary : $55,000 - $65,000

Responsibilities:

- Coordinate website projects in collaboration with internal teams and external vendors on a daily basis. Serve as the primary point of contact for the website provider, managing day-to-day project priorities, timelines, deliverables, and communication with internal teams.
- Lead the end-to-end execution of website tool launches, integrations, and enhancements, including enrollments, implementation coordination, testing, quality assurance, and post-launch validation.
- Oversee the ongoing functionality of website tools, proactively identifying issues, coordinating troubleshooting, and managing enhancements with internal teams and vendors.
- Facilitate communication with external vendors, working closely with internal subject-matter experts to provide direction and ensure projects stay on track.

- Maintain and optimize vehicle listing sites. Ensure group-wide strategies across our inventory management systems, dealership websites, and third-party listings are accurate, consistent, and aligned.
- Monitor and maintain inventory presence by coordinating solutions and optimizations with the necessary teams.
- Partner with Regional Marketing teams to optimize and oversee dealer profiles.
- Attend vendor meetings with Digital team to keep up with key trends, learn new features, and communicate updates as needed.

- Contribute to additional large-scale digital, communications, and technical projects. Maintain accurate, up-to-date departmental resources, ensuring information and materials are readily accessible to internal teams.

- Assist with monitoring and reporting for various marketing efforts (i.e. Google Analytics, Meta Business Suite, etc.).
- Provide support for timely cross-team projects and initiatives.

- Attend strategy and planning meetings with marketing, creative staff and digital agency.
- Help develop ideas for engaging campaigns to achieve business goal.

- Acquire knowledge of digital marketing in the automotive business Collaborate with the Digital team to identify potential challenges and opportunities to impact the business.
- Prioritize your personal growth as a digital marketer in the automotive industry.

Competencies

- Strong project management and organizational skills; including attention to detail, the ability to multi-task, prioritize and meet goals/deadlines in a fast-paced environment.
- Understanding of core digital marketing strategies, tactics, and creative principles.
- Strong verbal and written communication skills.
- Proven drive and willingness to problem solve and think outside the box.
- Overall team player, with an ability to build positive working relationships.

Qualifications:

- BA/BS degree in Advertising/Marketing, Communications or Business preferred.
- 2+ years of marketing experience in agency or client environment with a focus on digital advertising/marketing, and analytics. Automotive or retail experience preferred.
- Advanced proficiency across the Microsoft 365 suite, including Excel, Word, Outlook, and SharePoint, a bonus.
- Knowledge/familiarity with other relative programs and software are a plus (Google Analytics, CRM/database, HTML, Adobe).

Work Environment:

Exciting and energetic office environment.

Our MileOne Employee Advantage :
MileOne believes that taking care of our employees is the most important step in creating a positive workplace and a successful company. MileOne offers a number of exclusive benefits and programs that are designed to help our employees and their families succeed both at home and in the workplace.
MileOne Employee Advantage includes health and financial benefits, and training and mentoring. We also offer an Employee Purchase Program, the MileOne Support Fund: by Employees, for Employees, the NextMile Scholarship Program, an Employee Assistance Program and more.

MileOne Autogroup is an equal opportunity employer and maintains a drug free work environment.

By applying for this job, you agree to receive email communication, as well as telephone and/or SMS text communications using an autodialer or otherwise, at the number you have provided. Message and data rates may apply; text STOP to opt out after receiving text communications.

Certain positions require the use of mobile-based authentication to access MileOne systems, applications, or information. Employees in these positions must be able to meet MileOne’s applicable technology and information security requirements, which includes access to a compatible mobile device and the use of MileOne-approved authentication or security applications.

MOAG

CC_951 AHC Marketing

Salary Range
$55,000 - $65,000
MileOne Corporate Office

Post Internally and Externally

Zip Code
21204