Social & Content Specialist, Can-Am Derby

Social & Content Specialist, Can-Am Derby

Reporting to the Marketing Director, Can-Am Off-Road, the Social & Content Specialist will lead the growth of Can-Am Derby's year-round digital presence. This role will be responsible for building fan engagement, shaping the franchise's content narrative, and developing social programming that helps establish Can-Am Derby as a premier action sports property. More than managing social channels, this role will play a key part in building the next great action sports franchise.

BECOME PART OF OUR TEAM

Here at BRP, we’re creating new ways to get people moving forward, where their experiences are measured by emotion rather than distance. All around the world, our products, achievements and aspirations are a reflection of our teams’ exceptional expertise. Want to bring your true self on this adventure?

YOU’LL HAVE THE OPPORTUNITY TO:

- Build and grow an engaged fan community around the Can-Am Derby franchise through social content, storytelling, athlete narratives, and event moments.
- Develop content programming and editorial plans that keep fans engaged before, during, and after events.
- Coordinate content production, publishing, and distribution across platforms.
- Support content planning and live coverage around Derby events.
- Support on-site content capture and real-time storytelling during Derby events.
- Monitor social and content performance, analyze KPIs, and provide optimization recommendations.
- Collaborate closely with the Can-Am Derby team and Can-Am Off-Road social team to ensure alignment and execution excellence.

#### YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS, EXPERIENCE AND COMPETENCIES: 
Required:

- 4+ years of experience managing social channels and content programs for sports, motorsports, action sports, entertainment, lifestyle, or community-driven brands.
- Demonstrated ability to create content that drives audience growth, engagement, and fandom.
- Strong understanding of social media platforms, trends, and performance metrics.
- Excellent project management, communication, and storytelling skills.
- Passion for sports, motorsports, action sports, or entertainment properties is an asset.
- Language requirement: English (primary), French/Spanish (a plus)

Additional details:

- Location: Canada (Montreal, Sherbrooke, or Valcourt (QC)) or USA (Dallas/Plano (TX), Sturtevant (WI)) preferred.
- Position requires current work authorization. Sponsorship now or in the future is not provided for this role.
- Relocation support is/is not provided for this position. If not provided: Candidates must be willing and able to relocate at their own expense.

What Success Looks Like:

- Grow the Can-Am Derby fan base and social audience.
- Deliver compelling year-round content that sustains engagement beyond event weekends.
- Establish Can-Am Derby as a recognized action sports and entertainment franchise.
- Create content and storytelling that fans actively follow, share, and engage with.

Do you have other qualifications? Tell us what is unique about you that is a great addition to the team.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

- Let’s start with a strong foundation — You want it, we have it:
- Annual bonus based on the company’s financial results
- Generous paid time off
- 401k offering with a dollar-for-dollar match

What about some feel-good extra perks:

- Flexible work schedule for eligible positions
- Holiday shutdown between Christmas and New Years
- Educational resources and growth opportunities
- Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

BRP US Inc. is an equal opportunity employer and makes employment decisions without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, disability status, veteran status, age, or any other status protected by applicable law.

If you have a disability and would like to request an accommodation to apply for a position, you may contact us at [email protected].