Area Marketing Director

## Compensation Type
Yearly

Highgate Hotels

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. www.highgate.com

Location

Situated next door to each other on 44th Street in the heart of midtown Manhattan, Millennium Premier and Millennium Times Square both offer desirable locations steps from the excitement of Times Square, Broadway, Radio City Music Hall, and Rockefeller Center. Millennium Premier, newly- renovated Four-Star boutique-style hotel, features 124 well-appointed rooms and a private lounge exclusively for guests. Millennium Times Square features 626 spacious guest rooms and suites, some with views of Times Square, function space, and the newly-renovated Restaurant and Bar will be re-opening in the Fall 2026.

Overview

The Area Marketing Director leads integrated marketing for four Millennium and M Social hotels in New York City, driving brand awareness, direct revenue, guest engagement, F&B performance, partnerships and market presence. The role sets each hotel's marketing strategy, leads digital, social, PR, content, partnerships, programming and agency work, and connects property execution with commercial priorities, corporate marketing standards and Millennium brand and digital strategy.

This Area role is an ideal stepping stone toward gaining multi-hotel oversight experience in preparation for a larger regional oversight responsibility.

Responsibilities

- Strategy & planning

Build and deliver an annual marketing plan for each hotel, using the corporate planning framework, that reflects each hotel's positioning, guest segments and commercial priorities.

- Apply corporate marketing standards across brand, PR, social, programming and performance measurement, adapting them to each hotel and to Millennium brand standards.

- Localize and execute Millennium global and corporate campaigns in line with each hotel's commercial priorities, while owning property-level marketing performance.

- Monitor NYC hospitality, travel, dining, lifestyle, entertainment and consumer trends to identify new marketing and commercial opportunities.

Commercial & digital marketing

- Partner with the on-property commercial team (Sales, Revenue Management, E-commerce and F&B) to align marketing with occupancy, revenue, direct booking and business goals.

- Lead digital marketing across paid media, search, metasearch, SEO, social, CRM, email and content, with a clear focus on conversion, direct bookings and return on investment.

- Own property-level digital campaigns for rooms and F&B, including offers, paid digital, programmatic and paid social, in coordination with E-commerce and Revenue Management.

Brand.com, CRM & platforms

- Keep property content on Brand.com current and accurate (copy, imagery, offers and hotel information), working with the Sitecore and Global Digital teams.

- Provide content, offers and campaign inputs for property CRM and loyalty programs, in partnership with the Global Digital Marketing & Platforms team, which manages the platforms.

- Work with Amadeus and other technology partners to improve digital visibility, customer acquisition and booking performance.

- Ensure all property digital activity follows Millennium Global Digital governance, brand standards, technology and reporting requirements.

Social, content & creative

- Lead social media strategy, content calendars, creator and influencer relationships, community engagement, photography, video and storytelling.

- Own property-level paid social performance supporting rooms, F&B, offers and activations.

- Oversee creative assets, campaigns, brand communications and collateral across the four hotels, in line with corporate creative standards and Millennium brand guidelines.

PR, partnerships & programming

- Drive media relations, press, influencer engagement and earned media for the hotels and their F&B outlets.

- Build partnerships with NYC hospitality, lifestyle, entertainment, cultural, tourism, corporate and media organizations that generate awareness, traffic and revenue.

- Create programming, activations and experiences around major NYC events, holidays, cultural moments, fashion, sports and seasonal opportunities.

Restaurant & F&B marketing

- Lead marketing for restaurants, bars, lounges and F&B outlets, including programming, promotions, collaborations and pop-ups that drive local and in-house guest visits.

- Develop and run paid digital and paid social campaigns for F&B outlets to build awareness, drive covers and grow revenue.

Agency management

- Manage PR, social, digital, creative and other marketing agencies: set objectives, manage budgets, monitor performance and ensure high-quality delivery.

- Work within corporate agency guidelines, including preferred-partner frameworks as they are established, and manage agency transitions in line with the Millennium operating model and contract timelines.

Performance, reporting & budget

- Own the area marketing budget and clear KPIs for digital, social, PR, partnerships, activations, F&B and campaigns.

- Report monthly on marketing performance and return on investment using corporate standard reporting, and present property results in Millennium Digital Marketing Performance Reviews.

- Prepare marketing updates for hotel leadership, ownership and asset management.

- Use analytics and commercial insight to benchmark performance and continually improve marketing ROI.

Leadership & collaboration

- Act as the marketing lead for the four hotels, working closely with General Managers, the commercial team, Corporate Marketing and the Millennium Global teams.

- Lead and develop any marketing team members and agency partners, building a culture of creativity, accountability, collaboration and measurable results.

Qualifications

- Bachelor’s degree in Hotel Management, Business or Marketing preferred.

- 10+ years of progressive marketing experience in hospitality, hotels, restaurants, lifestyle, travel or entertainment, including multi-property or area-level responsibility.

- Proven experience in digital marketing, social media, PR, partnerships, F&B marketing, experiential activations and agency management.

- Hands-on experience with hotel digital platforms, Brand.com, Sitecore, CRM, paid media and performance reporting, with clear commercial accountability.

- Strong commercial and analytical mindset; excellent communication, project management, negotiation and relationship-building skills.

- Deep knowledge of the New York City hospitality, dining, media, lifestyle and entertainment landscape.

Benefits

We are pleased to offer to our full-time associates a comprehensive and competitive benefits package designed to support your health, well-being, and financial future.

- Medical insurance, dental insurance, vision insurance, life insurance, short-term and long-term disability insurance401(k) Retirement Plan with employer matching contributions

- Paid holidays

- Paid vacation

- Paid sick leave (provided in accordance with applicable law)

- Employee assistance program (EAP)

- Educational opportunities / Tuition reimbursement

- Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law

For Employees Based in Washington:

- 8 paid holidays per year

- Up to 20 days of paid vacation per year, based on classification and length of service

- Paid Sick & Safe Time accrues at 1 hour for every 30 hours worked, with up to 72 hours of unused time carried over from one anniversary year to the next.

For Employees Based in Colorado:

- 8 paid holidays per year; employees working in the City of Denver receive 64 hours of designated holiday time per calendar year

- Up to 20 days of paid vacation per year, based on classification and length of service

- 6 days or 48 hours of Paid Sick Leave per year, accrued at 1 hour for every 30 hours worked.

For Employees Based in California:

- 8 paid holidays per year

- Up to 20 days of paid vacation per year, based on classification and length of service, capped at 1.5x annual accrual rate; non-supervisory employees working in the City of Los Angeles accrue up to 22 days of Compensated Time Off, based on length of service capped at 192 hours of combined PST and CTO.

- Paid Sick Time accrues at 1 hour for every 30 hours worked, unused time is carried over from one anniversary year to the next up to a maximum of 80 hours; employees working in the City of Los Angeles are provided 40 hours of Paid Sick Time annually on their anniversary, unused time is not carried over from one anniversary year to the next.

Please note that certain benefits described above for associates in Washington, Colorado, and California may vary for associates covered by a Collective Bargaining Agreement (“CBA”). For such associates, eligibility for and the terms and conditions of benefits are governed by the applicable CBA and any applicable plan documents, and may differ from the benefits described above. In the event of any conflict or inconsistency, the terms of the applicable CBA and governing plan documents will control, as applicable.

**The above-referenced benefits do not apply to part-time positions

Posting Date

This job opening was posted on October 28, 2026 and will remain open for at least 14 days.