AP Marketing Specialist

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

This is an exciting role at the heart of our Asia Pacific marketing team. You will coordinate the delivery of our top-table regional events, help in driving the client engagement efforts, keep our people informed and engaged through internal communications, and support our leaders’ social presence. You will build efficient processes using marketing tools and track details accurately.

Client engagements: Events & other engagement activities

- Work closely with APAC External Relations to organise our top-table regional events
- Support end-to-end event delivery: planning, schedules, registrations, invitations, attendance tracking, logistics and vendor management
- Explore innovative, tech-enabled approaches to make event processes more efficient
- Support media and industry partnerships, and track relevant regional events across key topics and sectors through regular research
- Monitor competitor events and share insights with the team
- Support other regional client engagement activities & efforts

Internal Communications

- Lead regional internal staff communications, such as marketing newsletters, the weekly APAC Chair communication, key announcements and updates
- Work closely with the Design team to draft and produce these communications
- Explore creative approaches to increase internal engagement

Social Media

- Support the planning and execution of social media content (e.g., LinkedIn) for regional events, thought leadership and campaigns
- Monitor competitor social media presence and content
- Track and report on engagement, and share insights to improve future activity

AI & Marketing Technology

- Use AI tools responsibly (within BCG’s guidelines) and suggest AI-enabled approaches to improve event processes, drafting content, research, reporting and workflow efficiency
- Learn and apply digital and marketing tools, such as those used for newsletters, to improve quality and efficiency

Other

- Perform additional administrative tasks as assigned or required, when workload permits

What You'll Bring

EXPERIENCE & QUALIFICATIONS

- Bachelor’s degree required; a Master’s in Marketing or a related field is a plus
- 4-5 years of relevant experience, ideally in a global professional services environment, including events and communications, with exposure to social media, digital marketing or internal communications
- Working knowledge of marketing technologies (e.g., event platforms, email/CRM tools, social media management and analytics tools)
- Basic understanding of generative AI tools and their practical applications in marketing, with awareness of responsible-use considerations (confidentiality, accuracy, brand)
- Excellent coordination, planning and organization skills
- Ability to interact effectively with audiences at all levels, across functions and geographies

Who You'll Work With

- Your line manager
- AP Marketing Executive Director
- Local Marketing teams
- Design team
- Global Events, External Relations teams
- Internal Communications and Digital teams (as relevant)

Additional info

YOU’RE GOOD AT

- Communications: strong written and verbal skills, with the ability to tailor tone and content to different stakeholders and channels
- Organization and time management: handling multiple tasks and prioritizing effectively
- Relationship building: building strong networks and trusted connections with internal and external stakeholders across geographies and teams
- Self-initiative and collaboration: partnering proactively across functions, geographies, cultures and levels of seniority
- Attention to detail and project management , with flexibility, reliability and the ability to work under pressure
- Curiosity and adaptability: keen to learn new tools, platforms and ways of working, including AI

At BCG, our people and relationships are at the heart of everything we do. We believe that in-person collaboration plays an important role in our culture, mentorship, and professional development.

For this role, you will generally be expected to work from a BCG office or in person with clients on a regular basis (typically around 50% of working time), depending on business needs and in line with local policies and practices.

We aim to provide a dynamic and collaborative environment that fosters connection and teamwork.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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