State Retail Marketing Lead - Sambalpur

1. Financial Implement the marketing strategies at the regional level to drive revenue for DCBL
Ensure that the current marketing strategies at the regional level are well funded while being cost effective
Plan marketing strategies at the regional level and ensure adherence to the set budget
Conceptualize marketing plans at the regional level in such a way that they drive net sales and strategically position the product against competitors, helping achieve the desired market share Ensure alignment of the marketing spends to the sales plan
Monitor ROI at the regional level from marketing initiatives and ensure planning and decision making as per the analysis
Work towards optimally reducing year on year cost of marketing and advertising operations, and ensuring desired ROI on the marketing spends on budgeted cost
2. Customer To understand consumer needs and provide resolutions to their grievances, if any
Make sure that products are competitively priced keeping in mind the target consumer-base
Strategize with product development and marcomm team to incorporate input/feedback based on customer and market research
Provide oversight to inventory levels such as gifts, POP etc. across dealers and channel partners and ensure quarterly reporting and maximum compliance
Drive great customer experience across all touch points by reviewing & redesigning processes
3. Operations Ideate, build and ensure the implementation of sales, branding/marketing strategy in the region
Work with cross functional teams and ensure documentation of customer value proposition (with CIMI team) for different types of customers with an aim to ensure consistent desired customer experience to them
Work with the competitive intelligence/ market intelligence team and assimilate insights shared to facilitate new product development, packaging related innovation etc. with an aim to drive market development
Manage ATL and BTL expenses for the region and track effectiveness of the marketing spends for re � alignment
Keep track of competitor intelligence to re- align marketing strategies for competitive advantage
Monitor monthly deviations from the marketing plan and take appropriate corrective /preventive actions to meet annual targets towards realization of business plan
Conduct monthly analysis on planned vs actual and track budgets and provisions to ensure adherence to the desired cost
Devise an effective MIS tool to monitor the market outreach of the products in the region
Drive best practices, digital way of work and ensure continuous improvement within the region
4. Self/ Team Development Self-Develop and update their knowledge base to cater the organization need