Chief Marketing Officer

Infopro Digital group is recruiting for Chief Marketing Officer (CMO) on a permanent basis to join our Red-on-line business unit based either out of London or Paris.

Infopro Digital is a B2B group specialising in information and technology. With a presence in 26 countries, the group has 4,000 employees of 79 nationalities.

About Red-on-line

Red-on-line offers a complete all-in-one solution – software, expertise, and content – supporting management systems in EHS across more than 85 countries. Used by over 2,000 leading organisations, our services empower EHS professionals and certified companies (ISO 9001, ISO 14001, ISO 45001) to manage all their compliance and risk challenges through a comprehensive multilingual online platform.

From regulatory monitoring, risk analysis, audits, and incident tracking, through to action plans, Red-on-line delivers tailored solutions backed by our multidisciplinary international team of legal experts, marketers, product managers, sales professionals, and engineers.

As part of Infopro Digital’s global group, Red-on-line combines the stability of a well-funded international leader with the agility of a specialist team making an impact in the EHS technology space.

About the role

Reporting directly to the General Manager, the Chief Marketing Officer plays a critical leadership role in driving predictable, scalable revenue growth across both new and existing customers. The CMO will also build, structure and lead the marketing team needed to deliver this ambition.

This role brings together three core marketing motions: Product Marketing (market insight, positioning and go-to-market), Demand Generation (new business acquisition) and Client Marketing (existing client expansion, upsell and renewal support). The successful candidate will own the full marketing chain, from understanding customers and shaping our offers through to pipeline creation, revenue influence and customer growth.

You will act as the senior commercial marketing partner to Sales leadership and as the voice of the customer for Product teams, ensuring alignment between market needs, marketing strategy, pipeline performance and revenue outcomes.

This is a highly commercial, performance-led executive role, combining strategic vision, hands-on execution and team building, suited to a seasoned B2B marketing leader with a strong background in product marketing, demand generation, lifecycle marketing and revenue-focused marketing strategy. We value an entrepreneurial mindset: beyond these missions, you will be expected to be proactive and to continuously improve your scope.

Key tasks and responsibilities

Product Marketing, Market Insight & Go-to-Market

- Build deep knowledge of customer needs, market segments, personas and key use cases across our EHS and compliance offers.
- Consolidate feedback from customer-facing teams and run continuous competitive intelligence to identify new market trends.
- Define positioning, messaging and value propositions for each offer, segment and region.
- Contribute to the development of our offers and business model, acting as a force of proposal on pricing and packaging.
- Partner with Product Management to translate customer needs into features, define value improvement areas for target segments and lead product launches.
- Build the sales pitch and sales enablement kits (presentations, battlecards, white papers, videos, website content) that demonstrate the added value and competitiveness of Red-on-line offers.

Brand & Thought Leadership

- Define and strengthen the Red-on-line brand, positioning it as a reference in EHS and compliance solutions across international markets.
- Build a thought leadership strategy (expert content, regulatory insights, white papers, webinars) leveraging Red-on-line’s legal and EHS expertise.
- Represent Red-on-line across the EHS and CSR ecosystem, including major industry events, speaking opportunities and social media.

Demand Generation & New Business Growth

- Own new business pipeline creation targets aligned to sales capacity and revenue goals.
- Design and execute integrated demand programmes across digital, content, webinars, events, ABM, and partner channels.
- Drive qualified lead and opportunity volume across priority segments, regions, and products.
- Optimise funnel performance across MQL → SQL → Opportunity stages.
- Ensure clear SLAs, lead definitions, and structured handover processes with Sales.
- Forecast pipeline contribution with accuracy and confidence.
- Develop partnerships and co-marketing initiatives with ecosystem players.

Client Marketing, Expansion & Retention

- Own marketing strategy for existing customers across adoption, cross-sell, and upsell, using performance indicators to optimise conversion.
- Support renewals through value reinforcement, engagement programmes, and usage storytelling.
- Develop customer-facing content including case studies, product updates, and use-case narratives.
- Drive programmes that increase product engagement, stickiness, and lifetime value.
- Partner with Account Management and Customer Success to align campaigns with account growth plans and whitespace opportunities.

Sales & Cross-functional Alignment

- Work closely with the Commercial Director, Regional Sales Leaders, and Enterprise Account Managers.
- Define ICPs and ensure consistent segmentation and targeting across acquisition and expansion.
- Align marketing investment with commercial priorities and measurable revenue impact.
- Report to the General Manager on marketing strategy, performance and investment, and contribute to company-level strategic decisions.
- Act as the bridge between Product, Sales and Marketing, ensuring roadmap communication reaches customers and the field with clear, consistent messaging.
- Own performance dashboards, reporting, and marketing ROI tracking.

Team Leadership & Talent Acquisition

- Define the marketing organisation and hiring plan, and recruit the talent needed to deliver commercial objectives.
- Lead, develop and retain a high-performing team, with clear objectives and KPIs.
- Select and manage external agencies and partners where relevant.

Requirements

- Bachelor’s degree in Marketing, Business, or a related field.
- 10+ years’ experience in B2B marketing, with senior-level responsibility across product marketing, demand generation and/or lifecycle marketing.
- Hands-on product marketing experience: market and competitive insight, positioning, go-to-market, pricing input and sales enablement.
- Proven experience in SaaS, data, subscription, or technology-led environments preferred.
- International experience, ideally across UK, US and DACH markets.
- Strong understanding of funnel mechanics, attribution models, and pipeline forecasting.
- Experience partnering closely with Sales leadership in a revenue-driven environment.
- Strong commercial acumen and comfort being measured on pipeline and revenue contribution.
- Excellent stakeholder management and cross-functional collaboration skills.
- Autonomy, strength of proposal and ability to lead several projects at the same time.
- Proven track record of recruiting, building and leading high-performing marketing teams, ideally in a scaling or transformation context.
- Confident operating at executive level, working directly with the General Manager, leadership team and C-level stakeholders.
- Fluent in English; French is a strong plus.

Benefits

- Hybrid role based in London, with flexible working options
- Generous holiday allowance that increases with length of service
- Your birthday off – on us
- 24/7 Employee Assistance Programme supporting wellbeing and mental health
- Access to learning and development via Generation Infopro
- Paid volunteer days to support meaningful causes

What you’ll get

- 25 days annual leave (rising to 30 days)
- Group personal pension plan
- Life assurance
- Private medical insurance
- Bonusly employee recognition scheme
- Discounted gym membership and wellness benefits
- Enhanced maternity leave up to 26 weeks full pay
- Dependant leave up to 5 days full pay per year
- We’re proud to support employee wellbeing with a dedicated menopause policy and a culture of open, inclusive support.
- Agile and remote working options
- Bike to work scheme
- Dental insurance and health cash plan

Learn more about us

Infopro Digital is a B2B group specialising in information and technology. With a presence in 26 countries, the group has 4,000 employees of 79 nationalities.

Infopro Digital connects professional communities.

Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail.

With our solutions, decision makers make informed decisions and companies develop their business and performance in a sustainable way.

Equal Opportunities

We provide equal opportunities to employees and job applicants and do not discriminate either directly or indirectly, because of any protected characteristic or any other characteristic or activity protected by law. To fully comply with all laws prohibiting discrimination in all phases of employment, we have set up a system of monitoring all job applications, we therefore ask you to complete the equal opportunities questions on this form.

This information will be collected anonymously, in confidence and will not be seen by anyone directly involved in the hiring process, it will be stored separately and used only to provide statistics for monitoring purposes. There is no obligation on you to provide information. All applicants will be treated the same, whether or not they provide this information.