About this role
All of our team members and contributors are expected to deliver results with accountability while collaborating seamlessly across boundaries. They embrace change with resilience, staying curious and learning continuously in a rapidly evolving landscape. Grounded in business understanding and comfortable with AI and digital tools, they solve problems with critical thinking and creativity. Above all, they are driven to serve—ensuring their work creates meaningful impact for members and the community we support.
Love engaging with people to help them achieve better health? Come join the exciting, rapidly expanding Direct-to-Consumer team. We make it our priority to utilize our skills and knowledge to help members make positive changes in their health and well-being. While on this team you will proactively manage prospective customers and members' experience through the health care continuum and delivery system in a Florida Blue Center environment by assessing needs, educating on benefit plans, costs, choices, tools and programs and referring to Florida Blue programs and resources as appropriate. Contacts and referrals can come from a variety of internal and external sources, including member self-service, Care Managers, the member contact center, third party vendors such as Health Dialog, wellness/health fairs and GuideWell Enterprise Channels. Present health education classes and programs to members and non-members. Perform Personal Health Assessments on members and provide education on ways to achieve better health.
What You Will Be Doing
Provides personal, Care engagement and assistance with coordination of health care benefits and services to prospective customers and members in the Direct-to-Consumer Channel by:
- Performing Personal Health Assessments and providing education on the biometric results
- Closing member care gaps by accurately documenting test results in the clinical record
- Presenting health education classes and programs
- Performing prospective customer and member needs assessment in order to provide the most effective and efficient customer service.
- Collaborating with various teams to improve the Enterprise STARS rating through targeted member campaigns.
- Participating in outbound call campaigns to members for Enterprise Partners, including Commercial, U65, and Medicare teams.
- Facilitating benefit savings for members by proactively educating them on benefit plan impacts and choices.
- Facilitating problem solving and issue resolution; e.g. assists with access to care issues.
- Providing referrals to community resources such as elder care.
- Educating prospective customers and members on benefits structure and care setting alternatives.
- Educating prospective customers and members and helping them access and understand cost and quality comparisons.
- Providing appropriate referrals to other corporate programs such as, Healthy Addition, New Directions and Care Management.
- Coordinating care for members as appropriate using a personalized care plan.
- Host Customer Video Appointments.
- Educate members on digital platforms such as Blue for Me and MeQuilibrium
What We Require
- 1+ years related work experience in Nursing
- High school diploma or GED
Required Licenses & Certifications
- Registered Nurse - State Licensure and/or Compact State Licensure Active Florida RN license Upon Hire
- BCLS - Basic Life Support CPR Certification Upon Hire
- Health Coaching Certification 180 Days
- Knowledge and understanding of benefit plans
- Knowledge of healthcare continuum
- Experience with automated medical systems
- Health Coaching Certification within 6 months after hire that will remain current during employment
What We Prefer
- 3 or more years' managed care, case management, disease managements, clinical nursing, home health care or related experience with hands-on patient interaction
- Sales work experience
- Knowledge of benefit plans
- Knowledge of provider contracting and reimbursement methodologies
- Knowledge of member tools such as the Member Portal Knowledge of care management, disease management and similar care programs
- Knowledge of health and specialty products and ability to inform others of how to use benefits in conjunction with specific illnesses
- Knowledge of community resources
For leadership roles, we seek individuals who think critically, embrace a future-focused mindset, and bring intentional perspective to their work —whether managing people, leading projects, or guiding teams. Our ideal candidates operate across matrix environments, applying systems thinking and evidence-based decision-making to drive sustainable results with economic discipline. We value those who lead change with courage and conviction, building trust across teams, and orchestrating both human and AI capabilities to amplify impact. Across all roles - managing direct reports, leading projects, or advancing individual expertise - they cultivate resources, strengthen capabilities, and create conditions for people and work to thrive. Above all, they are committed to building durable value—decisions and actions today that compound organizational strength tomorrow.
General Physical Demands
- Exerting up to 10 pounds of force occasionally to move objects.
- Jobs are sedentary if traversing activities are required only occasionally.
- Must be able to travel to multiple locations for work (i.e. travel to attend meetings, events, conferences).
- Occasionally may be exposed to outdoor weather conditions of cold, heat, wet, and humidity.
- Occasionally may be exposed to outdoor or warehouse conditions of loud noises, vibration, fumes, dust, odors, and mists.
What We Offer
As a Florida Blue employee, you will be at the heart of GuideWell’s vision – to lead the nation in transforming health through compassionate, connected, and technology-enabled care that delivers personalized value and empowered living.
To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:
- Medical, dental, vision, life and global travel health insurance
- Income protection benefits: life insurance, short- and long-term disability programs
- Leave programs to support personal circumstances
- Retirement Savings Plan including employer match
- Paid time off, volunteer time off, 10 holidays and 2 well-being days
- Additional voluntary benefits available; and a comprehensive wellness program
Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.
To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.
Typical Annualized Offer/Hiring Range: $65,600 - $82,000
Annualized Salary Range: $65,600 - $106,600
Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.
We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.