VP, Marketing and Client Experience (Fixed Term for 12 months)

Functional Description: ( refers to respective business or function of vacant role)

HSBC Asset Management (“AMG”)’s Product Group is responsible for the strategic and commercial development of AMG Product manufacturing capabilities including Development, Management, Governance, Support and Mandate delivery across all Global Markets.

People Responsibility: N

Reports To: Reporting to SVP, Team Lead of Marketing and Client Experience

Role Purpose

- To implement the marketing strategy for both wholesale and institutional segments in Taiwan, in order to help achieve its business and marketing objectives.
- Take full ownership of the production and management of client-facing marketing materials and related marketing campaigns/activities.
- Drive and execute all marketing initiatives related to Active ETF capability and products including above-the-line campaigns and below-the-line collateral, for acquiring the market share.

Job Contents (maximum 7-8 items)

- The role is a key capability for Marketing of AM to facilitate sales to achieve the goals of AUM and profitability
- Work closely with sales team to plan and implement branding and product strategies in order to achieve the branding、product promotion and new fund launching.
- Keep abreast of regulatory requirement and group/business guideline in all marketing materials and events
- Support of the investment communication to produce the capability, product materials and investment commentaries if necessary
- Ensure effective and efficient support to the sales team in providing product and marketing support.
- Focus on International Wealth and Premier Banking (IWPB) Business, key third parties and institutional clients. Those client materials/ activities can facilitate AM to engage key clients.
- To align with group, Marketing team works very closely in order to leverage group resources.
- Foster professional and positive relationship with the marketing team and Sales、Compliance、Risk、Finance and Product Management /Development.
- Support in planning and implementation of marketing strategies and programs while working closely within marketing team
- Capability, product, marketing materials and campaign management are the key functions of Marketing

Qualification/License Requirement (maximum 7-8 items)

- A university degree in marketing or business
- Proven marketing experience in Asset Management or general experience in financial services
- Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high-quality deliverables with attention to detail
- Strong analytical skills and data-driven mindset with ability to attribute and track results to drive a positive ROI on marketing activities; strong proficiency with Excel a plus
- Project management—excellent attention to detail, solid organizational skills and the ability to manage project teams to a timeline while accurately managing large volumes of information
- Capacity to multi-task—the ability to pivot constantly and efficiently from one initiative to another in a fast-paced environment; keen sense of prioritization
- Strong organizational skills with ability to balance multiple projects simultaneously and be able to shift priorities quickly in a changing environment
- Excellent communication and presentation skills with the ability to report findings to all levels of the organization
- Pre-requisite License Requirement:  Possession of a Taiwan SITE/SICE License or Senior Broker License.