About this role
The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Client’s marketing needs are met. They are viewed as a trusted advisor to client, understands and articulates client business insights and leverages to contribute ways to move business forward, lead and monitor the day-to-day activities; proactively identify new business building insights and opportunities, manage, motivate and develop their team; work with other departments to develop and execute strategies that will build the Client’s business.
Job Description:
Key responsibilities:
Audience, Data & Insight Leadership
- Champion an evidence-led approach to planning using industry and proprietary tools.
- Translate audience segmentation into practical channel, geographic, proposition and investment decisions.
- Identify differences in audience behaviour, attention, media consumption and regional opportunity.
- Ensure insights are turned into planning decisions, rather than remaining descriptive research.
Client Leadership & Strategic Partnership
- Act as a senior day-to-day partner to key client stakeholders.
- Build trusted relationships across marketing, commercial, procurement and senior leadership stakeholders.
- Understand the client's broader business priorities and translate these into actionable media priorities.
- Provide proactive strategic counsel rather than simply responding to campaign briefs.
- Lead senior presentations, business reviews, strategy sessions and critical client conversations.
- Connect individual campaigns and requests back to the wider business and media strategy.
Integrated Strategic Media Strategy
- Development of integrated media strategies across TV, radio, OOH, sponsorship, partnerships and emerging media opportunities.
- Ensure media recommendations are grounded in audience understanding, business objectives, market intelligence and commercial priorities.
- Guide the application of audience, research and planning tools to identify regional, behavioural and channel opportunities.
- Ensure strategies translate clearly into executable media plans.
- Translate campaign strategies, audience segmentation and media insights into clear, compelling ExCo-level decks that support senior stakeholder understanding and decision-making
- Demonstrate strong project management capability, coordinating complex, multi-channel campaigns across multiple stakeholders, workstreams, budgets and timelines to ensure seamless delivery
Location:
Sandton
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent