Associate Creator Manager - American Football

Locations : Orlando, Florida, United States of America
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Associate Core Creator Manager leads the strategy, relationships and programming that connect EA

SPORTS American Football with its most engaged creator communities across Madden NFL

and College Football.

This role owns a critical, year-round creator capability spanning launch, live service and major

franchise moments. They will build trusted relationships with core creators, develop programs

that drive audience engagement and business impact, and create high-performing content that

can be amplified across creator channels, paid media and the broader marketing ecosystem.

Key Responsibilities

- Own the Core Creator strategy across Madden NFL and College Football, developing year-round programming that supports franchise, audience and business objectives.
- Build and manage strategic creator relationships, serving as the primary partner for creators deeply connected to our games, communities and live-service ecosystem.
- Lead major creator programs and activations, including Creator Capture, Open Directory, Creator Network, Creator Bullpen, Title Update programming and paid creator campaigns.
- Support live-service growth by activating creators around Ultimate Team, seasonal programs, competitive play, Drops, product updates and other priority moments.
- Develop high-performing creator content that can serve both creator audiences and downstream marketing channels including paid media, clipping and seeding.
- Partner across Marketing, Franchise, Communications, Community, Paid Media and Analytics to integrate creators into broader go-to-market and live-service strategies.
- Measure and optimize creator performance, using audience, engagement and business results to improve programming and investment decisions.
- Manage creator operations and execution, including contracts, rights, approvals, disclosures, embargoes, payments and talent coordination.

What We're Looking For

- Strong experience in creator, influencer, social, community or entertainment marketing.
- Demonstrated ability to build trusted relationships with creators and external talent.
- Experience developing integrated programs that connect audience engagement to measurable marketing or business outcomes.
- Strong understanding of gaming, sports and creator culture; deep familiarity with football audiences is highly valuable.
- Ability to operate strategically while managing complex, fast-moving execution.
- Strong cross-functional leadership, communication and stakeholder-management skills.
- Comfortable using performance data and insights to evaluate effectiveness and evolve strategy.

What Success Looks Like

The Associate Core Creator Manager maintains a strong, always-on creator ecosystem that gives Madden NFL and College Football trusted access to core audiences, produces high-performing content, strengthens live-service engagement and increases the effectiveness of broader marketing

investment.

About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.