About this role
Objective / Purpose
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging & audience identification.
About Us
Generali Central Life Insurance Company Limited (GCLI) is a joint venture between two leading groups: Generali Group- A global insurance group that features among the top 50 largest companies in the world and Central Bank of India – A leading bank in India.
Roles & Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging & audience identification.
- Generate, edit, publish and share daily content (original text, infographics, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Moderate all user-generated content in line with the moderation policy for each community
- Monitor and optimize company pages within each platform to increase the visibility of company’s social content.
- Create weekly, monthly social calendars so that brand Future Generali Life is actively visible.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Collaborate with other departments (customer relations, HR & sales etc) to manage reputation, identify key players and coordinate actions.
- Manage ORM efficiently.
Educational Qualification
Post Graduades Preferred
Experience
Minimum 3.5 years & above
Competencies
Skills
- Proven working experience in social media marketing or as a Digital Media Specialist.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
- Demonstrable social networking experience and social analytics tools knowledge.
- Adequate knowledge of web design, web development, CRO and SEO.
- Knowledge of online marketing and good understanding of major marketing channels.
- Positive attitude, detail and customer oriented with good multitasking and organizational ability.