Head of Marketing - North America

Join us to shape the future!Teamtailor is a global Employer Branding and ATS SaaS platform used by over 13,000 companies, 250,000 users, and available in 90 countries worldwide. 🌍Working at Teamtailor means being part of a dynamic, fast-paced tech company that values impact and responsibility. Our workplace fosters an environment where everyone can contribute meaningfully to the growth of the company. 🎉🥳Teamtailor is growing in North America, and we’re looking for a Head of Marketing to define how we win here. You’ll be our first senior marketing leader on the ground representing US & Canada, setting the NA marketing strategy and acting as the voice of the market to our global teams in Sweden.This is a director-level individual contributor role. You will have the backing of our global Brand & Creative, Product Marketing, and Growth teams. Your job is to decide what the North American market needs, make the case for it clearly to global stakeholders, and then drive it forward, hands-on where it counts.Key Responsibilities:Build and own the NA marketing strategyDevelop the go-to-market and marketing strategy for the North America, covering brand, product marketing, and demand generationIdentify what the NA market needs from us (positioning, messaging, content, channels, partnerships, product priorities) and build the business case for itTranslate market realities into clear recommendations for global leadership, and align global priorities with what will work locallySet the NA marketing roadmap, goals, and KPIs, and report openly on what is working and what isn’tBe the bridge between NA and globalRepresent the North American market in global planning, launches, and roadmap conversationsPartner with the Creative Director and global Brand & Creative team to adapt our brand, voice, and narrative for NA while keeping our value proposition consistent worldwideBrand and product marketingOwn how Teamtailor shows up in North America: awareness, credibility, and reputation through campaigns, events, partnerships, PR, thought leadership, and customer storiesDevelop positioning and messaging for products, features, and use cases across NA segmentsEquip Sales and Customer Success with messaging, battlecards, enablement, and customer-facing narrativesContent and demand generationBuild a content engine that supports both brand and pipeline: SEO, blog, guides and reports, webinars, email, case studies, and socialPlan and run multi-channel campaigns that move target accounts from awareness to opportunityDefine lead quality, handoff, and follow-up with Sales, and optimize the funnel from first touch to closed-wonCustomer and market insightGather and synthesize customer feedback, market trends, and competitive intelligence, and share it internally as the voice of the NA customerSpot gaps in awareness, positioning, or adoption and turn them into concrete initiativesUse data to measure brand reach, content engagement, campaign performance, and adoptionWe are looking for someone who:Is a senior marketer who can set direction and also execute. You can move from a boardroom narrative to a funnel dashboard, and you’re confident presenting a strategy to global leadership and then building it yourself. You’re comfortable with ambiguity, and you build momentum without needing a big team around you.Has 6+ years of B2B marketing experience in SaaS, with hands-on depth across brand, product marketing, content, and demand generationHas a track record of owning marketing strategy and execution end to end, as a solo marketer, an early regional leader, or in a startup-style environmentHas experience building a market strategy and securing buy-in from senior or global stakeholdersA strong commercial mindset and a clear understanding of how brand and product communication drive pipeline and adoptionHas experience running content and demand programs from strategy and production through measurementHas strong analytical skills and comfort with marketing analytics, customer insights, and product dataBonus if youHave experience in HR tech or recruiting softwareHave worked with scaling international B2B companies, or with a global HQ across time zonesHave experience with marketing automation, SEO, and attribution toolsHave driven product adoption or onboarding initiativesHave strong instincts for positioning and packaging products in competitive marketsWhat we offer:• The opportunity to work for a leading employer branding and recruitment platform. 🥰• Professional growth in a fast-growing environment, with ongoing training & support.🎗️• The opportunity to collaborate with a talented and supportive team.🎤If this opportunity excites you, we look forward to receiving your application!