Sales Consultant | Flooring Design Specialist

ABOUT THE COMPANY

All American Flooring has been serving the Dallas-Fort Worth area since 1989, building a strong local reputation through transparent pricing, quality workmanship, and reliable service. The company supports customers with coordinated efforts from its sales team, administrative staff, and installation professionals to deliver satisfying results. All American Flooring manages projects of all sizes, from large commercial properties and hotels to single-family homes, offering free design consultations, competitive prices, and expert installation backed by extended warranties. Thousands of homeowners and businesses trust the company each year with the look and functionality of their spaces. With multiple retail locations in DFW and a main warehouse on Alpha Road in Dallas, All American Flooring provides convenient access to flooring products and services.

POSITION OVERVIEW

All American Flooring is seeking a personable, driven Flooring Design Specialist (Sales Consultant) to represent our brand and design expertise. In this role, you will engage customers, prepare accurate estimates, close sales, and take ownership of each project from first consultation through installation and final payment. The ideal candidate is a self-motivated relationship builder who is energized by results-based pay and passionate about helping customers transform their spaces. You will work closely with our operations, installation, and management teams to deliver projects on time, on budget, and to the Company’s high standards.

PRIMARY RESPONSIBILITIES

Customer Engagement & Sales

- Design Consultations: Conduct in-home consultations and provide personalized design guidance across carpet, vinyl, wood, tile, laminate, and granite.

- Estimating & Closing: Prepare professional, accurate estimates using AAF-approved price books and close sales while protecting margin.

- Lead Generation: Proactively generate leads, follow up on quotes, and identify new business opportunities.

- Relationship Building: Build and maintain strong customer relationships through attentive communication, building a base of repeat and referral business.

Project Ownership & Documentation

- Work Orders & Measurements: Create accurate work orders, measure jobs correctly, and maintain complete project documentation.

- Project Management: Manage each project from sale through installation, collaborating with operations, installation, and management teams to ensure on-time, on-budget completion.

- Deposits & Billing: Collect deposits, track project progress and billing, and ensure final payment is collected and customer satisfaction is achieved.

- CRM Management: Maintain accurate CRM records, including entering all jobs before the sale closes.

Showroom Operations & Presentation

- Showroom Standards: Help maintain a clean, organized, welcoming showroom by tidying displays, restocking samples, and keeping customer amenities ready.

- Professional Presentation: Maintain the Company dress code, name tag, and personal presentation standards.
Company Policies: Follow Company policies, pricing standards, and guidelines for advertising, social media, and marketing materials.

Performance & Development

- Goals & KPIs: Meet or exceed sales targets, margin goals, and other key performance indicators.

- Training: Participate in onboarding, training, and meetings to stay current on design trends and products.

QUALIFICATIONS & REQUIREMENTS

- Experience: Sales experience preferred, ideally in flooring, home improvement, design, construction, or another consultative, in-home sales setting. Motivated candidates new to flooring will be considered, and we provide structured training.

- Sales Skills: Ability to build rapport, understand customer needs, present options, negotiate, and close.

- Technical Skills: Comfortable taking measurements, preparing estimates, and working with CRM and estimating systems. Strong attention to detail and accuracy in documentation.

- Soft Skills: Excellent communication, organization, and follow-through, with a customer-first attitude and professional presentation.

- Self-Motivation: Goal-oriented and accountable, with the drive to build your own pipeline.

- Work Environment: Ability to work on-site at an assigned DFW showroom, with reliable availability for showroom retail hours and flexibility as needed to support customers and installations.

- Transportation: Reliable transportation for in-home consultations.

Disclaimer: The statements in this job description are intended to describe the essential nature and level of work being performed by employees assigned to this role. They are not intended to be an exhaustive list of all responsibilities, duties, or qualifications required.