About this role
Join Trulieve – Where Passion Meets Purpose
If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List , an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.
If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com (https://www.trulieve.com/)
Requisition ID: 21842
Remote Work Available: Yes
Job Title: Senior eCommerce Merchandising Specialist
Role Summary
The Senior eCommerce Merchandising Specialist will be an integral part of the Trulieve eCommerce Marketing department, reporting to the [Manager Title]. This role will focus on leading CRO-driven merchandising for the Trulieve website and mobile app. The Senior Specialist sets merchandising and storefront QA standards, directs the work of eCommerce Merchandising Coordinators, and turns customer behavior into merchandising and conversion recommendations.
Responsibilities
- Own CRO merchandising execution on site and app, including product ranking, collections, assortment visibility, promotional placement, and onsite search relevance, informed by customer behavior and purchase trends.
- Direct and review storefront QA performed by eCommerce Merchandising Coordinators by setting audit checklists, prioritizing issues, and coaching on pricing, promotion, imagery, and categorization accuracy.
- Serve as the subject matter expert for product information management, category structure, product linking, and navigation, and document merchandising best practices and playbooks.
- Partner with Merchandising Specialists, Marketing, IT, Creative, and Retail on pricing and promotion activation across states, resolving complex discrepancies and escalating risks.
- Recommend and support A/B tests, analyze results, and report on conversion, product performance, and search to the manager.
- Mentor Specialists and Coordinators, cross-train on process, and support launch readiness for new products, brand launches, and new store openings.
QUALIFICATIONS
- Required: Bachelor's degree in marketing, advertising, IT, or a related field is preferred but not required.
- Required: Minimum 4-5 years of experience in eCommerce or digital merchandising, including experience guiding the work of others.
- Required: Strong working knowledge of eCommerce platforms, product information management, onsite search, and promotional workflows.
- Required: Experience using analytics (GA4 or similar) to evaluate merchandising and conversion performance.
- Preferred: Familiarity with Adobe Commerce (Magento), Adobe Experience Manager (AEM), and promotional pricing tools such as SAP OPPS.
- Preferred: Experience with A/B testing and in retail, CPG, or regulated industries such as cannabis.
- Strong organizational skills and exceptional attention to detail, with the ability to manage multiple time-sensitive audits and deliver accurate reporting.
- Detail-oriented with excellent problem-solving skills.
- Effective communication, collaboration, and organizational skills.
- Ability to work in a fast-paced and dynamic work environment.
- Flexibility of hours – some nights and weekends required.
Please apply directly through our official careers site or authorized recruitment channels. Using third-party application services may create issues with your applicant profile and lead to processing delays.
Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.
Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.