About this role
Accountabilities
In this role, you will lead strategic product marketing initiatives, strengthen market positioning, and ensure commercial teams have the insights and resources needed to drive adoption and revenue growth. Your responsibilities will include:
- Leading go-to-market strategies for new products, features, solutions, and market initiatives, from initial planning and stakeholder alignment through launch and post-launch optimization.
- Developing a deep understanding of customers, buyers, industries, competitors, and market dynamics through interviews, win/loss analysis, surveys, product usage data, and feedback from Sales and Customer Success.
- Creating and refining differentiated product positioning, messaging, value propositions, and persona-based narratives across products, industries, and AI-related capabilities.
- Equipping Sales teams with effective commercial resources, including sales plays, pitch narratives, competitive battlecards, objection-handling materials, and customer success stories.
- Partnering with Campaign and Content teams to translate market strategies into integrated marketing programs that generate awareness, engagement, pipeline, and revenue.
- Aligning Product, Sales, Customer Success, Services, Communications, and Marketing stakeholders around shared priorities, repeatable go-to-market frameworks, measurable objectives, and coordinated execution.
- Translating customer and market insights into thought leadership, industry narratives, executive recommendations, and market-facing initiatives.
- Mentoring other marketing professionals and strengthening product marketing capabilities, standards, and best practices across the organization.
Requirements
The ideal candidate brings extensive product marketing experience in B2B technology environments, with the strategic perspective and communication skills needed to influence stakeholders and drive measurable business outcomes. The following qualifications are expected:
- Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data analytics, technology, or a related field.
- Bachelor's degree in Business, Engineering, Science, or another relevant technical discipline.
- Demonstrated experience developing market segmentation, product positioning, messaging, value propositions, and go-to-market strategies for complex B2B products or solutions.
- Proven track record of leading measurable product or solution launches.
- Experience partnering with enterprise Sales teams and supporting complex buying processes.
- Strong analytical capabilities, including the ability to interpret customer, market, competitive, pipeline, revenue, and product data.
- Ability to translate analytical findings into strategic recommendations and communicate them effectively to senior and executive stakeholders.
- Strong leadership, communication, and conflict-resolution skills.
- Proven ability to build alignment, navigate challenging situations, and foster collaboration across diverse teams and stakeholders.
Benefits
- Annual salary: CAD $125,000–$150,000.
- Eligibility for bonus compensation.
- Flexible working arrangements, with hybrid options in Vancouver or remote work from Canada or the United States.
- Paid time off.
- Medical, dental, and vision insurance for eligible employees.
- Professional onboarding and development opportunities.
- Career coaching and opportunities for continuous learning.
- A collaborative, inclusive, and mission-driven global working environment.
- Opportunities to contribute to meaningful work supporting water data management and the protection of essential resources.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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