About this role
About Us
Bulmann Dock & Lift is a leading manufacturer of docks, boat lifts, and waterfront systems , proudly building our products in Northern Michigan for over 24 years. We partner with a network of marine dealers and distributors to bring our products to market — and we’ve grown steadily through every economic climate.
Position Overview
We’re seeking an experienced Dealer Sales Representative / Territory Manager to develop and maintain strong relationships with our marine dealer network. This role focuses on B2B sales — supporting existing dealers, onboarding new ones, and ensuring they have the tools, training, and resources to sell and install our products successfully.
Key Responsibilities
- Manage and grow a defined dealer sales territory .
- Build long-term relationships with current and prospective dealers.
- Conduct on-site dealer visits, product demos, and training sessions.
- Present and negotiate wholesale pricing, programs, and promotional opportunities.
- Monitor dealer performance and identify growth opportunities.
- Coordinate with internal teams to ensure smooth order fulfillment and installation support.
- Maintain accurate CRM records for all dealer interactions.
Qualifications
- 2+ years in B2B sales , preferably in the marine, outdoor recreation, or equipment manufacturing industries.
- Experience with dealer/distributor account management.
- Strong communication, presentation, and relationship-building skills.
- Proficient in Microsoft Office Suite (Word, Excel, Outlook, Teams, PowerPoint).
- Highly organized with excellent time-management skills.
- Mechanical aptitude and familiarity with dock/boat lift systems a plus.
Benefits & Compensation
- Competitive base salary + commission
- 3 health plan options (2 FREE for employees) plus dental, vision, life, disability, EAP, and supplemental coverage.
- Paid vacation and company holidays.
- Retirement plan with 3% company match.
- Annual stake-in-the-outcome bonus program based on company performance.
Apply Today
Join a manufacturer that values long-term dealer partnerships and rewards its team for driving collective success.