Working Student - Social Media and Marketing (gn)

Job Type:
Intern

Build a brilliant future with Hiscox

Working Student – Social Media & Marketing (DACH) (gn)

Focus: Social Media | Support: Marketing

Location: Munich

About the role

As Working Student – Social Media & Marketing (gn), you will support digital presence of Hiscox and help bring our brand to life across the DACH region. Your main focus will be managing social media publishing and supporting the execution of organic social media campaigns. You will create engaging content, coordinate with internal stakeholders and agency partners, and help connect our brand with customers, brokers, partners and industry professionals. In addition, you will support selected marketing activities, events and promotional initiatives.

Key responsibilities

Social media publishing and channel management

- Manage the social media publishing calendar for the DACH region, ensuring content is timely, accurate and aligned with brand and business priorities.
- Create, adapt, schedule and publish content across LinkedIn, Instagram and Facebook, and occasionally YouTube.
- Coordinate content inputs, approvals, assets and publishing deadlines with Brand, Communications, Marketing and relevant business teams.
- Maintain consistent brand tone, visual identity and platform best practice across all posts.
- Support community management by monitoring comments, messages and mentions, responding where appropriate and escalating sensitive topics.

Campaign execution

- Support the roll-out of organic and paid social media campaigns across Germany, Austria and Switzerland.
- Set up and coordinate campaign content, audience targeting, timings and assets in line with agreed campaign plans.
- Work with internal teams and external partners to ensure campaigns are delivered smoothly and on schedule.
- Monitor campaign performance and prepare clear, concise updates on reach, engagement, traffic and other relevant KPIs.
- Identify practical optimisation opportunities based on channel and campaign performance.

Content creation

- Draft clear, engaging social copy in German and, where required, English.
- Develop simple visual and video content using approved templates and tools.
- Adapt European or global content for DACH audiences, channels and market needs.
- Research relevant topics, formats and platform trends to contribute fresh content ideas.
- Maintain an organised overview of content, assets and campaign materials.

Marketing support

- Support event communications, promotional campaigns and selected brand and marketing initiatives.
- Help prepare and coordinate digital and print marketing materials.
- Support website or landing-page content updates where needed.
- Assist with research, reporting, presentations and general coordination across the Marketing, Brand and Communications team.
- Contribute ideas to strengthen audience engagement and the visibility of Hiscox in the DACH market.

Your profile

- Currently enrolled at a university, ideally in Marketing, Communications, Media, Business or a related field.
- Strong interest in social media, digital communications, content and brand building.
- Excellent written German and good written and spoken English.
- A good feel for language, visual storytelling and audience-appropriate communication.
- Confident using social media platforms, initial experience with publishing, analytics or campaign tools is an advantage.
- Familiarity with tools such as Canva, Adobe Express or comparable content-creation software is beneficial.
- Organised and reliable, with strong attention to detail and the ability to manage several deadlines.
- Proactive, curious and comfortable working both independently and as part of an integrated team.
- Sound judgement when engaging publicly on behalf of a brand.
- Fluency in German is essential.

What we offer

- Hands-on experience in social media and marketing within an international specialist insurer.
- Ownership of real publishing and campaign activities across the DACH region.
- Close collaboration with an integrated Brand, Communications and Marketing team.
- Exposure to a broad mix of content, campaigns, events and business topics.
- A supportive environment in which you can contribute ideas, learn quickly and develop practical skills.

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