General Trade Representative - Nyanza

Our client a vertically integrated textile solutions provider
based in Ruiru, Kenya. They design, manufacture, and distribute innovative
textile solutions across Sub-Saharan Africa through a diverse portfolio of
brands, including Butterfly, Zuri, Uzi Bora, TexStyle, Asili, among others.

The Opportunity

Nyanza requires its own hub-and-route logic. The
representative must use Kisumu as the commercial base, build depth in the
Kisii/Nyamira highland trade, test Migori and Homa Bay route opportunities, and
turn structured field presence into repeat customers across varied towns.

Territory focus: Kisumu as the principal hub; Kisii/Nyamira highland trade;
Migori/Homa Bay routes; and selected Siaya opportunities.

THE COMMERCIAL TEST: Show evidence that you can find opportunity, build trust,
convert new customers and create repeatable, commercially sound growth in this
specific market.

Regional Mandate

· Build Kisumu as the primary commercial hub and
intelligence centre for the territory.

· Create separate route plans for Kisii/Nyamira,
Migori/Homa Bay and selected Siaya opportunities.

· Maintain a route calendar that balances hub
depth with consistent development of satellite towns.

· Grow active customer spread and convert market
presence into dependable repeat ordering.

· Track competitor pricing, availability, route
strength and customer movement across the hub and satellite routes.

· Adapt customer propositions to the different
trading patterns of lake-basin and highland markets.

Core Responsibilities

1. Revenue Growth and Customer Acquisition

· Own the external sales cycle from prospecting
and qualification through conversion, activation and commercial growth.

· Deliver agreed revenue, active-customer and
repeat-customer outcomes.

· Maintain a visible, qualified pipeline and focus
time on opportunities with credible value and conversion potential.

2. Customer Relationships and Market Presence

· Build trusted relationships with owners,
decision-makers, influencers and trading partners.

· Maintain the field presence and visit rhythm
required by the territory.

· Understand how customers make money and shape
relevant value propositions that improve their business and S&S growth.

3. Market Intelligence Discipline

· Capture field intelligence every week, not only
when requested.

· Track customers, competitors, pricing,
availability, payment behaviour, route gaps, product gaps, lost sales and
emerging opportunities.

· Convert observations into implications and
recommended commercial actions.

4. Commercial Quality and Execution

· Grow revenue responsibly, protecting gross
profit, pricing, payment and credit standards.

· Commercialise new products and improve range,
variety and order frequency.

· Escalate material risks and opportunities
quickly and maintain clean handovers to Customer Growth / Care for internal
follow-through.

Field Sales Ownership and Customer Growth / Care Support

Field Sales owns: external market growth, territory presence, prospecting,
customer acquisition, commercial relationships, opportunity conversion, route
development and market intelligence.

Customer Growth / Care supports: post-sale account support, service
follow-through, order and fulfilment coordination, issue tracking, customer
communication and internal escalation.

The Field Sales Representative remains commercially
accountable for the customer relationship and growth outcome while partnering
with Customer Growth / Care for reliable internal execution.

Monthly Accountability

· Revenue: deliver the agreed monthly
revenue and gross profit plan for the territory, with clear visibility of gaps
and recovery actions.

· New customers: acquire and activate new
customers against the agreed territory target.

· Repeat customers: increase the number and
value of customers placing repeat orders.

· Active customer spread: expand active
coverage by town, corridor and customer segment, avoiding overdependence on a
small number of accounts.

· Pipeline and conversion: maintain a
qualified opportunity pipeline and report progress from mapping to activation,
conversion and growth.

· Market intelligence: submit a weekly
field intelligence update covering customer movements, competitor pricing and
availability, route gaps, stock gaps, lost sales, emerging opportunities and
recommended actions.

· Commercial discipline: maintain agreed
payment, credit, pricing and escalation standards.

First 90-Day Proof Window

Performance will be reviewed in six two-week field cycles,
followed by a final consolidation window to Day 90. Each cycle must produce
evidence, not activity alone.

Cycle

Required proof / output

Days 1-14

Review Kisumu business and complete an initial
hub-and-route assessment across the territory.

Days 15-28

Map Kisumu, Kisii/Nyamira, Migori/Homa Bay and Siaya
customer clusters and establish a route calendar.

Days 29-42

Prioritise towns, prospects and account actions
based on route potential and repeat economics.

Days 43-56

Activate priority routes, deepen Kisumu
relationships and test highland and lake-route propositions.

Days 57-70

Convert first new customers, increase active spread
and establish repeat-order signals.

Days 71-84

Strengthen the best routes, correct weak coverage
and refine competitor responses.

Days 85-90

Present proof of hub strength, route viability,
customer spread, revenue and repeat performance.

Key Deliverables

· A clear Kisumu hub strategy and sustainable
route calendar.

· Active customer growth across Kisumu and
priority satellite routes.

· Measurable repeat-order improvement and broader
customer spread.

· Distinct intelligence for highland, lake-basin
and border-adjacent trade patterns.

· A prioritised next-quarter plan based on proven
route potential.

Candidate Evidence Required

Applications and interviews should provide specific examples,
customer names or types, locations and measurable outcomes demonstrating:

· Experience developing a hub while managing
multiple satellite routes.

· Evidence of converting field coverage into
active and repeat customers.

· Strong planning across varied towns and customer
types.

· Practical knowledge of Kisumu and at least one
priority Nyanza route cluster.

· Examples of using competitor and customer
intelligence to change route or account actions.

What You Bring

· A structured market developer who plans
carefully and follows through consistently.

· Comfortable balancing a main hub with multiple
route calendars.

· Strong relationship-builder with the patience to
create repeat behaviour.

· Analytical enough to distinguish route presence
from commercially productive coverage.