About this role
BSH Home Appliances Corporation – Top Employer US 2024
Tomorrow is our home.
At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services. Join us now and give your career a home. You Belong Here.
Job Purpose Statement
The Brand Marketing Intern will support the Gaggenau marketing team in executing brand initiatives, campaigns, and activations. This role provides hands-on experience in brand marketing, digital content development, and trade marketing. The intern will assist in brand communications and asset management to ensure alignment with global brand strategy and U.S. market needs.
Job Functions
• Assist with completing the website migration, including reviewing landing pages and checking that website content is accurate and complete.
• Update and maintain the Resources website microsite as needed.
• Process literature and branded merchandise orders.
• Help select and finalize branded merchandise in accordance with brand guidelines.
• Support new vendor onboarding and the request-for-proposal process.
• Assist in the execution of brand marketing activities, including campaign coordination and retail/trade marketing initiatives.
• Support the development of marketing materials by collaborating with internal teams and external agencies.
• Help manage brand assets, ensuring consistency across all marketing touchpoints.
• Contribute to digital and social media efforts, including content planning, asset organization, and performance tracking.
• Assist with internal and external communication initiatives, including presentations and reporting.
• Help track marketing performance and compile reports on campaign effectiveness.
• Assist in updating presentations for the training team and help create training presentations for upcoming product launches.
• Perform other duties as assigned to support the marketing team.
Job Qualification Requirements
Specific Knowledge:
• Currently pursuing an MBA with a focus in Marketing, Business, or a related field.
• Strong interest in luxury brands, premium consumer goods, and brand management.
• Excellent communication and organizational skills with attention to detail.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Experience with social media platforms, content creation, and digital marketing is a plus.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word); familiarity with Adobe Creative Suite is a plus.
• Strong analytical skills with the ability to interpret data and generate insights.
• Team player with a proactive mindset and a willingness to learn.
Education/Certificate:
Four-Year College
Master's Degree: Currently pursuing a MBA degree with a focus in Marketing, Business, or related field.
Further information:
Please visit career.bsh-group.com and learn about what makes BSH a Top Employer!
At BSH we appreciate everyone's uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities we unleash our full potential - EOE / AA Employer.
We participate in E-Verify