Senior Manager, Shopper Marketing & E-Commerce

Hello potential future Oatly employee. It’s us, the original oatmilk company that started in Sweden back 25 or so years ago and has since expanded to the U.S. where we’ve continued growing at a rate such that we need more brilliant minds to come work with us to keep the momentum going and the oatmilk flowing.Sustainability, health, and transparency are the core values that guide everything we do. Basically, we exist to help people live a healthier life without recklessly taxing the planet’s resources in the process, and to change the food system for the better. We drive that change through the power of oats and through a significant reduction in cow’s milk consumption. If any of this resonates with you, then maybe you’d like to work for Oatly, too. Now onto the formal stuff.We are looking for a unique talent to lead the next stage of Oatly's evolution in Shopper Marketing and Omnichannel as our Senior Manager, Shopper Marketing & E-Commerce. This role sits at the intersection of Sales, Marketing, E-Commerce, and Customer Strategy. The ideal candidate brings deep shopper marketing experience from a major consumer packaged goods company and has a passion for turning insights into impactful programs that influence shoppers across physical and digital touchpoints.In addition to leading lower-funnel retail marketing initiatives, this individual will own the company's omnichannel growth agenda across platforms such as Amazon, Instacart, and TikTok Shop, helping build scalable routes-to-consumer while driving measurable business results.Here are the things we want to hire you to do: Shopper Marketing (50%)Lead development and execution of customer-specific shopper marketing strategies across Oatly US RetailBuild annual customer marketing plans that align brand objectives with retailer priorities and growth opportunitiesCreate and execute integrated promotional programs across in-store, digital, loyalty, retail media, and experiential channelsPartner closely with Sales and Category Management teams to support customer line reviews, new item launches, seasonal programs, and growth initiativesManage shopper marketing budgets and evaluate program effectiveness through sales, incremental volume, ROI, and conversion metricsCollaborate with Brand Marketing to ensure national campaigns are translated into effective retailer activation plansDevelop compelling sales materials and retailer growth stories rooted in shopper insights and category trendsManage agency partners responsible for retail media, shopper activation, and creative developmentOmni-Channel & E-Commerce (50%)Build a scalable omnichannel growth strategy that expands consumer reach and drives incremental salesOwn commercial performance and growth strategy across Amazon, Instacart, TikTok Shop, and emerging digital commerce platformsPartner with the Brand team, agencies, and retail media partners to develop and optimize digital advertising programs that drive traffic, conversion, and repeat purchaseIdentify opportunities to improve digital shelf performance, content, ratings and reviews, search visibility, and conversionWork cross-functionally to establish and optimize routes-to-consumer, fulfillment processes, and operational capabilities required to support growthMonitor and report on e-commerce sales performance, profitability, and key marketing metricsDevelop annual omnichannel growth plans and provide recommendations for future investment opportunitiesHere are the things we think you need:Bachelor’s Degree Required8+ years of CPG experience, with direct ownership of Shopper/Omni-Channel Marketing or E-commerce functionProven track record planning and executing retailer-specific marketing programs that delivered measurable sales resultsExperience partnering directly with retail sales teams and major national retailersStrong understanding of shopper behavior, path-to-purchase strategy, and retail media ecosystemsExperience managing agency relationships and marketing budgetsDemonstrated analytical skills with the ability to turn performance data into actionable recommendationsExperience supporting Amazon, Instacart, Walmart Connect, Kroger Precision Marketing, or similar retail media platformsExposure to emerging commerce channels, including social commerce and TikTok ShopAnd here’s another list of qualities we think make a good Oatly team member:You feel connected to our mission of encouraging health, sustainability, and transparencyYou are a self-starter who doesn’t need direct supervision to motivate you for success – we believe strongly in building a culture of individual accountability and ownership and need partners that can embrace that mentalityYou are ready to make your mark in a smaller, growing brand, leveraging your experience to deliver amazing results and build an outstanding companyYou have an entrepreneurial spirit in that you’re comfortable with ambiguity and are energized by the process of building something lasting from the ground upYou enjoy sharing your quirkiness and talents with your coworkersAnother bulleted list felt a bit too…bullet-y. So we wrote this long, awkward sentence to let you know all the ways we sweeten the deal when you work with us, like flexible vacation (take it when you need it), really great benefits (yes, pet insurance is in there), paid volunteer days off throughout the year (doing good is fun), free six-packs of...(drumroll)…oatmilk, and you’ll also get genuinely great coworkers who are rooting for each other and the company to thrive. Oh, one more short but very important sentence: We are nimble and agile (not chaotic) in how we work, and we’re grounded in a long company history dating way back to the last century.The salary for this role will be based on a variety of factors, including but not limited to geographic location, internal equity, experience, education, specialty, and training. Actual compensation is influenced by a wide array of factors, including but not limited to skill set, level of experience, and specific location. Compensation may also include bonus, commission, or equity as applicable. Our good-faith estimate for base salary is $135,000.Our team is available to support you through the hiring process with reasonable accommodations to enable a barrier-free interview experience. We will maintain candidate privacy and confidentiality to enable an unbiased and equitable experience. If you need assistance applying for a role due to a disability or special need, please contact [email protected] is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.