About this role
At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
Responsibilities
- Build reports and dashboards in Salesforce and HubSpot
- Manage the lead routing and CRM automation tool, LeanData
- Manage additional Sales automation efforts and processes using CRM sequences and workflows
- Implement automated processes and templates to support pipeline generation programs and business initiatives
- Ensure data structure, integrity, segmentation, and collection processes are aligned with reporting and business needs
- Define/build database workflow triggers, create rules, build segmentation and suppression lists, test, and experiment
- Support important initiatives in Salesforce, such as assisting with the lead lifecycle, lead status, lead nurturing, segmentation, and data cleansing
- Understand and evaluate pipeline generation metrics and distribute campaign performance to internal stakeholders
Minimum Qualifications
- An undergraduate degree in business, or a related field
- Minimum of 5 years of sales analyst and sales operations experience in a global, B2B technology company
- Strong knowledge of the sales technology landscape and solutions
- Excellent understanding of sales automation strategy and CRM tools experience (e.g., Salesforce, HubSpot, Microsoft Dynamics, LeanData) and proven ability to leverage these technologies to fuel pipeline generation
- Experience managing customer data, audience segmentation, and targeting
- Understanding of the entire funnel performance and growth levers for each funnel stage
- Experience working with sales teams to understand needs and integrate them into their processes
- Experience in tracking ROI, analyzing trends, and providing metrics
- Excellent PC skills, including Microsoft Word, MS Office, Excel, and PowerPoint