Brugal 1888 Brand Specialist

EdringtonNew York City, New YorkHybrid, On-siteFull-timeMid level, 2–5 yearsListed 2 hours ago

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About this role

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a strategic partnership with No.3 London Dry Gin. Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

- Salary $84,00 - $105,000 per annum + Annual Bonus

- 25 days of Vacation Time - including Holiday Break from December 25th through 31st

- Sick Leave Days and Company Holidays

- Health Insurance with Premiums paid by Edrington for Employees and Dependents

- Save for retirement and invest in your future - 401(k) Retirement Plan with Company Match

- Additional benefits include Life Insurance and Disability Plans, Pre-Tax Benefits, Fitness Reimbursement Program & Tuition Reimbursement Program

- 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing

- Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year

- Experience our exceptional brands with a generous annual product allowance and through Company Events

Embrace Excellence

The Brugal 1888 Brand Specialist is a dedicated, passionate, brand champion, embodying the essence of the brand, with the goal to help make Brugal 1888 the recognized global leader in ultra-premium rum. The Brand Specialist will be spearheading building brand awareness and relevancy in New York and New Jersey through their social media presence, leading digital and live trial, education, brand sponsored events, building trade and distributor relationships, and building a network of influencers and connections to New York based lifestyle brands. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results.It is imperative that the Brand Specialist embodies the essence of the brand, behaviour and delivery of key brand messages .

Make an Impact

The Brugal 1888 Brand Specialist is a passionate brand ambassador responsible for increasing brand awareness, advocacy and consumer recruitment within their market. Key responsibilities include:

- Bring the Brugal 1888 brand to life through engaging events, activations, training and consumer experiences.

- Act as the local brand and rum expert, educating consumers, trade partners, distributors and key influencers.

- Build brand awareness and recruit new consumers through sampling, partnerships, events and influencer engagement.

- Develop strong relationships with distributor and trade partners to increase brand visibility, advocacy, listings and menu placements.

- Work closely with local commercial and brand teams to deliver marketing programmes and achieve market objectives.

- Represent Brugal 1888 at consumer, trade and media events and support relevant social media activity.

- Identify local trends, opportunities and partnerships that can accelerate brand growth.

- Manage assigned travel and entertainment budgets and provide regular reporting on activity, insights, performance and competitor trends.

Must reside in New York Metro area or New Jersey.

Closing 16th November

Your Talent and Skills

- BS/BA or equivalent work experience

- Must have previous job experience with spirit suppliers, distributors, hospitality, or preferably all three

- Passion for super premium brown spirits (Rum, Scotch, Bourbon)

- Motivated self-starter, gregarious personality, articulate, charismatic, polished, and professional

- Exceptional organizational & event production/management skills

- Adept at networking, selling and interacting with diverse groups of people

- Strong written, verbal and public speaking skills

- Use of Social Media (Facebook, Instagram) & technology

- Ability to work independently, manage a personal schedule and think creatively.

- Event Production and Management

- Role requires evening and weekend coverage

- Fluent in English and Spanish

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success. Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.