Director, Narrative Strategy

Your future role at a glance

- Location: Remote

- Facility: Ascension

- Department: Marketing

- Eligible for an annual bonus incentive

How you’ll make an impact in this role

- Establish best practices for prompt design, narrative engineering, content governance, and human review processes.
- Continuously refine AI models, prompts, guardrails, evaluation criteria, and governance processes to improve narrative quality and consistency.
- Coach team members in narrative strategy, AI-enabled workflows, and emerging content technologies.
- Partner with Legal, Compliance, Clinical, and Communications teams to ensure AI-assisted content meets regulatory, clinical, accessibility, and brand requirements.
- Help shape enterprise communication strategies that strengthen trust, engagement, and personalized experiences across every touchpoint.

What minimum requirements you’ll need

Licensure / Certification / Registration:

- Required Credential(s): None Required.

Education:

- High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.

Additional Preferences:

- Bachelor's degree in Communications, Journalism, English, Marketing, Advertising, Creative Writing, Digital Media, or a related field preferred. Equivalent experience considered.
- 8+ years of experience in content strategy, narrative development, brand storytelling, copywriting, communications, or creative leadership.
- Demonstrated experience leading teams responsible for enterprise messaging, content strategy, or brand voice.
- Experience developing AI-assisted content workflows, prompt strategies, editorial governance, or content operations strongly preferred.
- Experience managing cross-functional creative initiatives within complex organizations.
- Healthcare experience preferred. Experience in highly regulated industries such as healthcare, financial services, insurance, pharmaceuticals, or consumer brands is highly desirable.

Benefits that help you thrive

- Comprehensive health coverage: medical, dental, vision, prescription coverage and HSA/FSA options

- Financial security & retirement: employer-matched 403(b), planning and hardship resources, disability and life insurance

- Time to recharge: pro-rated paid time off (PTO) and holidays

- Career growth: Ascension-paid tuition (Vocare), reimbursement, ongoing professional development and online learning

- Emotional well-being: Employee Assistance Program, counseling and peer support, spiritual care and stress management resources

- Family support: parental leave, adoption assistance and family benefits

- Other benefits: optional legal and pet insurance, transportation savings and more

Life at Ascension: Where purpose meets opportunity

Ascension is a leading nonprofit Catholic health system with a culture and associate experience grounded in service, growth, care and connection. We empower our 99,000+ associates to bring their skills and expertise every day to reimagining healthcare, together. Recognized as one of the Best 150+ Places to Work in Healthcare and a Military-Friendly Gold Employer, you'll find an inclusive and supportive environment where your contributions truly matter.

Equal employment opportunity employer

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws. For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.

Fraud prevention notice

Prospective applicants should be vigilant against fraudulent job offers and interview requests. Scammers may use sophisticated tactics to impersonate Ascension employees. To ensure your safety, please remember: Ascension will never ask for payment or to provide banking or financial information as part of the job application or hiring process, our legitimate email communications will always come from an @ascension.org email address; do not trust other domains, and an official offer will only be extended to candidates who have completed a job application through our authorized applicant tracking system.

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