Sr. Marketing Specialist

Job Summary

**WE ARE OPEN TO RESIDING IN ANY MARKET IN OUR FOOTPRINT**

Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

Creates and delivers compelling sales presentations to support National sales teams in persuading clients and closing deals. Works cross-functionally with Market Research & Intelligence, Marketing, and Sales to build clear, engaging, and persuasive presentations grounded in client needs. This role requires strong visual design skills, storytelling abilities, a deep understanding of sales strategies and Spectrum Reach solutions.

Responsibilities

MAJOR DUTIES AND RESPONSIBILITIES

- Monitor, evaluate, optimize, and report results.

- Brand ambassador / champion ensuring the elevation of brand throughout the market while adhering to brand guidelines.

- Partner with sales leadership to evaluate local marketing opportunities to expand brand and product awareness with existing and prospective clients.

- Partner with Communications team to craft and manage external communications and media messaging.

- Ensure all external media campaigns meet brand standards and provide campaign metric reports.

- Work closely with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars and /or B2B events.

- Oversee the creation of localized marketing assets such as success stories, case studies and testimonials that can be leveraged to drive demand.

- Localize corporate media & brand assets (create and ensure local flavor) to maximize effectiveness for assigned markets/geography.

- Collaborate closely with Enterprise Media team and other marketing functions to optimize campaigns and creative assets while ensuring brand consistency.

- Activate Spectrum Reach brand through market-level support and outreach including local community and chamber organizations advertising opportunities.

- Rally sales teams in conjunction with sales leaders, behind the Spectrum Reach goals and mission.

- Measure effectiveness of paid media campaigns with appropriate metrics and make necessary adjustments to demonstrate continuous improvement.

Qualifications

QUALIFICATIONS

- Bachelor’s degree in marketing, communications, media or related field or equivalent experience is desired.

- 3+ years of Ad Sales Marketing and/or Media Planning experience is preferred.

- Advanced knowledge of Cable Television, digital products and advanced advertising products is a plus.

- Solid understanding of marketing strategies, procedures and best practices is preferred as is knowledge of creative solutions, including digital, on-line solutions, and the use of new technology in designing creative solutions.

- Outstanding verbal, written and interpersonal communications is critical.

- Ability to work well with and partner across multiple disciplines including Sales, Marketing and communications.

- Strong presentation and public speaking skills are essential.