Trade Sales Planning Manager

Company Description

The Sr. Manager, Trade Sales Planning will have end-to-end ownership of Trade Sales Planning, Forecasting and Insights for Red Bull Canada, setting the national Trade Sales outlook across Off Premise and On Premise and driving alignment across Sales, Finance, Operations, Distribution and Marketing.

This role will own the forecast and the business narrative behind it, translating sales performance, customer and SKU trends, distribution, inventory and commercial strategies into forward-looking insights and clear recommendations for senior and executive leadership. The Sr. Manager will challenge assumptions, identify emerging risks and opportunities, and drive organizational alignment around one consolidated Trade Sales forecast for total Canada across Channel, Banner, Account and SKU.

As the strategic lead for Trade Sales Planning, this role will have full ownership and accountability for the total Canada Trade Sales volume submission through monthly IBP/LE, FRE/SRE and Business Planning cycles, ensuring a single, aligned and accurate national outlook. The role will also lead S&OP consensus forecasting, innovation and SKU-level planning, and CPM Trade Sales planning capabilities while continuously advancing forecasting methodologies, tools and analytics.

A critical responsibility of the role will be to represent and present Canada’s Trade Sales outlook to local and global leadership, clearly communicating performance, forecast direction, key assumptions, risks and opportunities. The Sr. Manager will lead senior-level planning discussions, defend and influence forecast recommendations, and drive alignment on key business decisions and future direction.

Ultimately, the Sr. Manager will lead the Trade Sales Planning agenda for RBCA, establishing the forward-looking view of the business and ensuring local and global leadership have the insights required to make informed decisions. This role will turn performance and forecast signals into clear business direction, decisions and actions that shape both near-term execution and long-term planning.

Job Description

OWN THE NATIONAL TRADE SALES OUTLOOK & FORECAST

Own the total Canada Trade Sales forecast across Off Premise and On Premise, establishing one consolidated national outlook across Channel, Banner, Account and SKU.

Set the strategic direction, methodology and standards for Trade Sales forecasting, ensuring assumptions reflect current performance, commercial strategies and future business drivers.

Lead the development and alignment of the national forecast, combining Sales inputs with independent analysis, statistical forecasting, customer trends, distribution, inventory and SKU performance.

Challenge assumptions and identify emerging risks, opportunities and changes in business trajectory to ensure the forecast represents the most accurate forward-looking view of the business.

Own forecast accuracy and continually evolve forecasting methodologies, analytics and processes to strengthen planning capabilities across RBCA.

LEAD TRADE SALES INSIGHTS & BUSINESS DIRECTION

Own the Trade Sales performance narrative, connecting actual results with forward-looking expectations and translating complex data into clear business insights.

Identify the key drivers behind performance across Channels, Banners, Accounts and SKUs, providing leadership with a clear view of what is changing, why it is changing and the implications for the business.

Proactively identify material risks and opportunities and recommend actions to improve business performance, forecast accuracy and future outcomes.

Lead scenario and sensitivity analysis to evaluate potential business outcomes and enable proactive decision-making.

Connect Trade Sales, Consumer Scan Sales, distribution, inventory and commercial strategies to provide a holistic view of current and future performance.

OWN NATIONAL PLANNING & FORMAL TRADE SALES SUBMISSIONS

Hold full ownership and accountability for the total Canada Trade Sales volume submission through monthly IBP/LE, FRE/SRE and Business Planning cycles.

Lead the national S&OP consensus forecasting process, driving cross-functional alignment on assumptions, forecast direction, risks and opportunities.

Ensure Sales, Finance, Operations, Distribution and Marketing are aligned behind one national Trade Sales outlook prior to formal submissions.

Own Trade Sales planning and submissions within CPM, ensuring forecast assumptions are accurately reflected across SKU, Channel and monthly planning horizons.

Drive alignment between Trade Sales planning, financial expectations, inventory requirements and broader RBCA business plans.

LEAD SKU, PORTFOLIO & INNOVATION PLANNING

Own the SKU-level Trade Sales outlook for total Canada, ensuring accurate projections for existing products, innovation, LTOs and portfolio transitions.

Lead Trade Sales volume planning for new product launches and PRDB submissions, aligning assumptions across Sales, Marketing, Distribution, Finance and Operations

Evaluate SKU performance using Trade Sales, Consumer Scan Sales, distribution and inventory trends to proactively recommend changes to future projections.

Partner with Operations and Distribution to align future demand with inventory availability and identify potential supply, excess inventory or allocation risks.

Lead scenario planning for innovation and portfolio changes, ensuring volume recommendations are grounded in commercial strategy, distribution assumptions and expected consumer demand.

DRIVE EXECUTIVE & GLOBAL LEADERSHIP ALIGNMENT

Represent Canada’s Trade Sales outlook with local and global leadership, presenting performance, forecast direction, key assumptions, risks, opportunities and recommended actions.

Lead senior-level Trade Sales planning discussions, bringing a clear point of view and influencing alignment on forecast direction and key business decisions.

Ensure leadership has a clear understanding of changes to the forecast, the underlying business drivers and the implications for near- and long-term performance.

Provide clear recommendations and scenario analysis to support leadership decisions across volume, portfolio, inventory, distribution and commercial planning.

Partner with global counterparts to align on planning standards, share best practices and advance Trade Sales forecasting capabilities within Canada.

ADVANCE TRADE SALES PLANNING CAPABILITIES

Act as the business owner and subject matter expert for CPM Trade Sales Planning, shaping how the platform supports RBCA forecasting and decision-making.

Establish and continuously evolve Trade Sales planning methodologies, processes, tools and analytics to improve accuracy, scalability and speed to insight.

Partner with global teams and IT to drive enhancements to forecasting technology, data integration, automation and planning capabilities.

Develop tools and reporting that shift the organization from retrospective reporting toward forward-looking insights and proactive decision-making.

Drive adoption of forecasting best practices across the organization, building stronger planning capabilities and accountability across stakeholder teams.

Qualifications

Bachelor’s degree in Business, Finance, Economics, Supply Chain, Data/Analytics, Quantitative Science or a related field; advanced degree considered an asset.

5+ years of progressive experience in Sales Planning, Demand Planning, Commercial Planning, Forecasting, Sales Analytics or related disciplines; Consumer Goods or Retail experience strongly preferred.

Proven experience leading national forecasting, S&OP/IBP and business planning processes, with ownership of complex volume forecasts across customers, channels and SKUs.

Strong commercial acumen and strategic thinking, with the ability to translate sales, customer, distribution and inventory trends into forward-looking insights and clear business direction.

Demonstrated executive presence and influence, with experience presenting to local and global leadership, challenging assumptions and driving alignment on key decisions.

Advanced knowledge of forecasting, scenario planning, statistical analysis and SKU-level demand and inventory planning, including innovation and portfolio transitions.

Proven ability to lead cross-functional planning across Sales, Finance, Operations, Distribution and Marketing while balancing competing priorities and perspectives.

Strong people leadership and talent development capabilities, including setting priorities, coaching performance and building analytical and commercial capabilities.

Experience advancing planning processes, systems, analytics and automation, with strong proficiency in Excel and BI tools such as Power BI or Tableau.

Experience with CPM, SAP or comparable enterprise planning platforms considered a strong asset.

Ability to operate with an enterprise mindset in a fast-paced environment, turning complex performance signals into clear recommendations on what is happening, why it matters and what the business should do next.

Additional Information

The expected annual base salary range for this position is $98,515 - $108,885. The actual base salary for this position will depend on various factors including, but not limited to, the candidate’s qualifications, skills, experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bull’s bonus plan.

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.