Marketing Strategy Supervisor

Major Responsibilities
1. Based on the strategic guidelines of the company headquarters, combined with regional market characteristics, channel structure, and competitive situation, formulate annual and quarterly market strategies for each region and sub region, output clear and executable comprehensive operational guidelines, and ensure the unity, standardization, and efficiency of the company's marketing strategy system.
2. Coordinate the strategies, projects, and resource planning of regional direct sales channels and distributor channels, responsible for the preparation, allocation, and process control of regional market budgets; Develop differentiated strategies and promotion rhythms that are suitable for all channels for key products, and promote the precise implementation of headquarters strategies.
3. Plan and execute dealer team and key customer empowerment projects, develop dealer management systems and supervise their implementation; Assist the sales team in customizing personalized solutions for regional core customers and maintaining long-term stable cooperative relationships.
4. Integrate multidimensional data such as sales, marketing, training, and channels, establish a normalized review system, output data analysis reports and regional strategy optimization suggestions, and provide decision-making basis for resource investment and strategy adjustment.
5. Coordinate with the marketing department, product department, training department and other middle platform resources to establish a regional implementation mechanism; Integrate internal and external resources to support various partition strategy plans, ensuring that resource allocation matches business pace.
6. Coordinate and organize regional staff and channel specific strategy promotion meetings, independently produce personalized regional promotion materials based on the headquarters' unified strategy, and carry out normalized empowerment for sales teams and channel partners to enhance the strategic awareness and execution ability of frontline teams.

Qualifications
1. Bachelor's degree or above, with a preference for majors in marketing, business administration, optometry, or related fields.
2. 3-5 years of marketing or Trade Marketing related work experience, with priority given to those with experience in fast-moving consumer goods, optics, and optometry industries; Experience in frontline sales or sales team management, or experience in strategic planning, market and industry trend analysis is preferred.
3. Possess excellent abilities in data integration, analysis, and strategic analysis, and can output feasible solutions through data review; Familiar with the construction of omnichannel marketing strategies, the full process operation of market activities, and budget management; Proficient in using office tools such as Excel and PowerPoint; Having good English reading and writing skills, work experience in foreign companies is preferred.
4. Strong ability to communicate, coordinate, and integrate resources across departments, with clear logic and strong execution; Good ability to withstand pressure, outstanding sense of goal and responsibility, possessing the ability to review and iterate, and able to adapt to fast-paced business; Have good teamwork spirit and interpersonal communication skills.