Customer Marketing Manager, Bose Automotive China

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.

Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.

Job Description

1. Identify and capitalize on new business / market opportunities in China for all customers, regardless of their geographic origin.  Apply particular focus to securing business with Chinese domestic car manufacturers.

2. Develop and maintain contact with car companies’ offices – specifically, marketing and product planning executives, (and government officials, as appropriate) within the local marketplace.

3.  With other members of the customer teams, develop and deploy marketing programs such as

3a.  Advertising – Within context of overall marketing strategy, produce and execute advertising and social media campaigns to achieve division goals.

3b.  Market research – Generate or commission research that convinces car companies to plan Bose products into their product lines.

3c.  Media relations – Build and maintain long-term relationships with key automotive, audio and lifestyle press in the assigned geographic location.  Plan and execute PR activities that build Bose brand equity and improve our image in the market.

3d.  Event management – Execute dealer training, press, and trade events support Bose’s marketing goals.

3e.  Conceive and execute co-marketing programs with car companies and with other Bose divisions, as opportunities arise to raise awareness of Bose system benefits and increase sales of Bose systems.

4. Provide input for the long-term strategic plan for the Automotive Systems division, relative to the China market

5. Provide reporting on market development status including application rate, market acceptance, press coverage

6.  Manage geographic marketplace marketing budget.  Provide input for marketing budget at beginning of, and measure and manage spending throughout, fiscal year.

7.  Other responsibilities as assigned.

Are you interested in this position?

We’d love to know you better! Submit your application by uploading your CV in English via the “Apply” button above.

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