Strategic Business Development - Franchise Manager

About Lamudi
Our mission is to provide any Indonesian the most trustworthy and reliable way to buy a property. We do this by using technology to empower 10,000+ real estate agents and 100's property developers by connecting them to millions of prospective buyers previously beyond their reach. Lamudi.co.id is a property technology company that aims to enable and support all parties along the property seeking, buying, and selling process from our range of products and services.

What your day-to-day looks like

- You will own and grow Lamudi's strategic partnerships with top national real estate franchise networks, building trusted relationships with master franchise owners, regional leaders, and office principals

- You will build an account plan for each franchise network, mapping their offices, agents, and listing activity to identify where Lamudi's presence is strong and where the gaps are

- You will identify the right marketing solutions for each franchise and its offices, from listing packages and premium visibility to digital marketing and lead solutions

- You will use data to drive every conversation: extracting and analysing listing, traffic, lead, and performance data to build insights, business reviews, and proposals that show clients clear value

- You will run regular business reviews with franchise leadership and key offices, tracking adoption, performance, and ROI, and turning insights into next actions

- You will design network-wide programs and commercial agreements with franchise headquarters, then drive rollout and adoption across individual offices

- You will work closely with Sales, Marketing, Product, and Support teams to deliver a consistent, high-quality partnership experience across every office in the network

- You will stay on top of franchise network dynamics, competitor activity, and market trends to spot new opportunities early

Is this you?

- A relationship builder at the top level: You are credible and confident with business owners and senior leaders, and you build trust through consistency and follow-through

- An analytical mind: You are comfortable working with data, know which numbers matter, and can turn them into a story a client understands and acts on

- A commercial strategist: You see the bigger picture of an account, not just the next deal, and you know how to grow share of business over time

- A digital-solutions thinker: You understand how digital marketing and online platforms help property businesses grow, and can match the right solution to each client's needs

- A self-starter with ownership: You take full responsibility for your accounts, proactively seek opportunities, and follow through to execution

Qualifications :

- Minimum 5 years of experience in key account management, strategic partnerships, or business development, ideally in proptech, real estate, digital media, or B2B digital solutions

- This role will be an individual contributor role

- Proven track record of managing and growing large, multi-location, or franchise-type accounts with measurable revenue growth

- Strong understanding of the Indonesian real estate industry and how franchise agency networks operate is highly preferred; existing relationships with national chains are a strong plus

- Strong analytical skills: comfortable with Excel/Google Sheets, dashboards, and data extraction, and able to build data-driven business reviews and proposals

- Excellent presentation, negotiation, and stakeholder management skills, including with business owners and C-level

- Willingness to travel to franchise offices across Indonesia as needed

- Fluent in Bahasa Indonesia and English