Marketing Automation Manager

We are looking for a Marketing Automation Manager to own and optimize marketing automation initiatives that drive lead generation, nurture prospects, improve engagement, and accelerate pipeline growth. The ideal candidate will have hands-on experience with marketing automation platform Marketo, a strong understanding of campaign management and lead lifecycle processes, and the technical skills to build, execute, and measure scalable automation workflows.
## Key Responsibilities

- Marketing Campaign Execution: Build, execute, and optimize email marketing campaigns, landing pages, and automated workflows to generate leads and improve prospect and customer engagement.
- Marketing Automation: Design and manage drip campaigns, lead nurturing programs, and lifecycle automation workflows to accelerate the sales cycle and improve conversions.
- Email and Landing Page Development: Create and optimize HTML-based emails and landing pages using marketing automation platforms such as Marketo or HubSpot, ensuring functionality, responsiveness, and a strong user experience.
- Lead Management and Segmentation: Partner with Sales Operations and Marketing teams to segment prospect and customer databases, maintain audience lists, and deliver targeted, personalized campaigns.
- Lead Scoring and Profiling: Develop and monitor lead scoring models, user profiling, and qualification processes to improve lead quality and sales readiness.
- CRM Integration and Lead Flow: Manage and optimize integrations between marketing automation platforms and CRM systems, ensuring accurate lead data, seamless synchronization, and efficient lead handoffs.
- Campaign Analytics and Reporting: Track campaign performance, analyze key metrics, and build reports to measure engagement, conversion rates, lead quality, and pipeline contribution.
- Marketing Performance Insights: Collaborate with Product Marketing and other marketing teams to evaluate campaign effectiveness and identify opportunities for improvement.
- Subscription and Compliance Management: Develop automation workflows for subscription preferences, email opt-ins, and communication management while ensuring compliance with applicable email marketing and data privacy regulations.
- Process Optimization: Continuously improve automation workflows, campaign operations, and reporting processes through testing, data analysis, and experimentation.
- Cross-functional Collaboration: Work closely with Marketing, Sales, Sales Operations, Product Marketing, and Technology teams to align automation initiatives with business goals.

Requirements

- 7+ years of hands-on experience in marketing automation, campaign management, or a related field.
- Mandatory : Strong working knowledge of marketing automation platforms - SFMC and Marketo
- Experience building and managing automated email campaigns, drip campaigns, lead nurturing programs, landing pages, and marketing workflows.
- Working knowledge of HTML, CSS, and JavaScript , with practical experience developing or customizing emails and landing pages.
- Experience with CRM integrations, lead lifecycle management, database segmentation, and lead scoring.
- Strong analytical skills, with the ability to interpret campaign data, build reports, and translate insights into actionable improvements.
- Proficiency in Microsoft Excel or similar tools for data manipulation, analysis, and reporting.
- Excellent organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines simultaneously.
- Strong written and verbal communication skills in English.
- Ability to collaborate effectively with cross-functional teams, including Marketing, Sales, Sales Operations, and Technology.
- A proactive mindset, strong problem-solving abilities, and a willingness to experiment and explore new approaches.

Good to Have

- Experience with API integrations, webhooks, or other system integration methods.
- Familiarity with Salesforce or other CRM platforms and their integration with marketing automation systems.
- Exposure to Apex coding or similar CRM customization capabilities.
- Experience with progressive profiling, advanced personalization, and conversion optimization.
- Understanding of email deliverability, consent management, and global email marketing regulations.
- A bachelor's degree in Engineering, Business, Marketing, or a related discipline; an MBA is an added advantage.
Location - India(Remote)