Global Product Marketing Manager

Accountabilities:

- Product Launches and Go-to-Market Execution: Develop and manage launch plans for new products, ensuring internal readiness, training, milestone tracking, and coordination of launch-related activities. Support product requirements documentation and regulatory-related launch processes, while identifying potential risks and communicating them to leadership.

- Marketing Campaigns: Coordinate external product launch activities, including marketing campaigns, press initiatives, webinars, and other promotional activities in collaboration with regional marketing teams and senior leadership.

- Sales Enablement: Develop and maintain comprehensive sales enablement materials, including presentations, competitive battlecards, clinical and value-based messaging, objection-handling resources, and product demonstration tools. Ensure all materials remain accurate, relevant, and aligned with established product positioning.

- Competitive Intelligence: Monitor competitors, conduct product-level competitive analysis, and perform win/loss assessments. Translate market findings into actionable insights that inform portfolio strategy and help commercial teams respond to competitive developments.

- Content and Evidence Development: Create and maintain product information sheets, customer case studies, reference stories, and return-on-investment tools. Ensure all marketing assets incorporate current and approved clinical and health-economic evidence.

- Global and Regional Marketing Support: Develop standardized marketing materials that can be adapted by regional teams for local market needs. Facilitate regional execution by coordinating resources, providing opportunity visibility, and supporting commercial alignment without directly managing customer relationships.

- Marketing Operations and Compliance: Maintain marketing asset libraries and coordinate content approval workflows in partnership with Marketing Communications. Ensure all materials comply with regulatory, legal, and brand guidelines.

- Performance Monitoring and Events: Track key performance indicators across product launches and marketing campaigns. Coordinate marketing events and manage logistics related to key opinion leaders and other strategic stakeholders.

- Product and Cross-Functional Collaboration: Gather and consolidate customer feedback, competitive intelligence, and regional market insights into structured recommendations for Product Management and R&D roadmap discussions.

- Stakeholder Coordination: Support the Product Marketing Director in coordinating launch-related deliverables and dependencies across R&D, Clinical, Regulatory, and Market Access teams, ensuring effective communication and execution.

Requirements:

- Bachelor's degree in Marketing, Business Administration, Life Sciences, Engineering, or a related discipline. An MBA is considered an advantage.

- 3–5 years of professional experience in product marketing, ideally within the medical device industry or another regulated B2B environment.

- Demonstrated experience developing and executing product marketing strategies, supporting end-to-end product launches, and coordinating go-to-market initiatives.

- Proven ability to create effective sales enablement materials, including product presentations, competitive analysis tools, value propositions, and commercial messaging.

- Experience working in cross-functional environments and collaborating with Clinical, Regulatory, R&D, Product Management, Sales, and Commercial teams.

- Strong project management and organizational skills, with the ability to coordinate multiple deliverables, prioritize competing deadlines, and monitor project milestones.

- Excellent analytical and competitive intelligence skills, including the ability to interpret market trends, customer feedback, and product performance data.

- Strong written and verbal communication skills, with the ability to translate complex technical and clinical information into clear, compelling marketing content.

- Understanding of regulated industries and the importance of clinical evidence, regulatory compliance, and accurate product communication.

- Ability to work effectively with international and regional teams, adapting global marketing strategies to diverse market requirements.

- Full professional fluency in English is essential. Additional language skills are an advantage.

- Must be legally authorized to work in the United States. Employment visa sponsorship is not available now or in the future for this position.

Benefits:

- Annual salary: $116,000–$174,000 for U.S.-based positions, depending on qualifications, professional experience, skills, and location.

- Potential eligibility for performance-based incentive compensation, including cash bonuses and/or long-term incentives.

- Comprehensive medical, dental, and vision insurance.

- 401(k) retirement plan with employee and employer contribution opportunities.

- Paid time off.

- Life insurance, disability insurance, and accident coverage.

- Tuition reimbursement and opportunities for continued professional development.

- Competitive compensation and a comprehensive benefits package.

- Collaborative and innovative working environment.

- Opportunities to contribute to cutting-edge medical technology and global healthcare innovation.

- Remote working opportunities, with the position advertised as remote.

- No relocation assistance is provided.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
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