EU Field And Education Manager

The EU Field & Education Manager is responsible for supporting REFY's brand presence, education delivery and retail execution across Europe.

You will act as a key representative of the REFY brand across Sephora EU, delivering education programmes, supporting in-store excellence and building strong relationships with Sephora stakeholders across launch markets.

You will be responsible for coordinating Sephora education and training activities across the EU region, with an initial focus on France and Italy and expansion into Germany and Iberia as the business grows.

This is a hands-on role for an experienced beauty retail and education professional who thrives in a fast-paced, field-based environment. You will work closely with Commercial, Brand, Education, Operations, People and Sephora teams to support consistent execution across all doors.

You will be responsible for maintaining door-level execution standards, gondola presentation, in-store events and education initiatives hosted by REFY and Sephora.

The role requires regular travel, particularly within priority cities including Paris, Rome and Milan.

You should be equally comfortable delivering training, building retail relationships, resolving operational challenges and presenting insights and opportunities to internal stakeholders.

This is a high-impact role suited to someone with 7+ years' experience in prestige beauty retail, education or field operations.

KEY RESPONSIBILITIES

FIELD & RETAIL EXECUTION
- Act as a REFY brand representative across Sephora EU, supporting consistent in-store standards across all doors.
- Support in-store execution during launch and post-launch phases, including new door openings.
- Maintain gondola presentation, tester placement and visual merchandising standards in partnership with Sephora teams.
- Conduct regular store visits to an agreed cadence, prioritising key cities including Paris, Rome and Milan.
- Monitor stock and inventory issues, escalating risks and opportunities to Sephora and REFY stakeholders where required.
- Build and maintain strong relationships with Sephora store leadership, district teams and country education managers.
- Support consistent brand execution and customer experience across all retail locations.
EDUCATION & TRAINING
- Deliver engaging in-person training across Sephora stores, regional sessions, masterclasses and train-the-trainer programmes.
- Adapt and localise REFY education content for European markets in partnership with the global education team.
- Support REFY and Sephora education events across Europe, travelling as required to deliver training and brand education initiatives.
- Gather feedback from retail teams and customers to support the ongoing development of education programmes.
OPERATIONS & FIELD COORDINATION
- Coordinate field activities and education coverage across European markets in partnership with internal stakeholders and external field support.
- Support onboarding and activation of freelance field resources where required, ensuring alignment with REFY brand standards and education programmes.
- Monitor productivity and retail execution metrics, highlighting opportunities and risks to relevant stakeholders.
- Support the development of scalable processes and tools as REFY expands its European retail footprint.
- Escalate operational, scheduling or compliance-related issues through the appropriate internal channels.
SALES & PERFORMANCE SUPPORT
- Drive sell-through through on-floor coaching, selling support and dedicated selling days.
- Support performance improvement initiatives in under-performing doors through education and retail engagement.
- Identify opportunities to improve productivity, sell-through and door rankings across the store network.
- Use education and customer engagement as key drivers of commercial performance.
REPORTING & STAKEHOLDER MANAGEMENT
- Prepare weekly and monthly reporting on sales performance, training coverage and store visits.
- Highlight risks, opportunities and key market insights to internal stakeholders.
- Act as a voice of the EU market, sharing feedback on product performance, customer behaviour and market trends with Commercial, Brand, Product Development and Education teams.
- Collaborate cross-functionally to support successful execution of REFY's European retail strategy.

SKILLS, KNOWLEDGE AND EXPERIENCE

- 7+ years of experience in prestige beauty retail, education or field roles, with multi-market exposure
- Proven leadership experience building, managing and developing freelance or in-store teams, ideally across multiple countries
- Excellent communication and presentation skills in both French and English (essential), with additional languages such as Italian or Spanish strongly preferred
- Strong existing relationship with Sephora and ideally an established Sephora EU network
- Confident leading in-person training and education across diverse audiences
- Highly organised, with strong process-building instincts and the ability to bring structure to ambiguous, fast-moving environments
- Demonstrated ability to manage operational, scheduling and HR matters across multiple jurisdictions
- Strong commercial and analytical mindset, with a focus on driving sell-through and identifying performance opportunities
- Deep understanding of how education, retail standards and freelance management drive in-store sales
- Experience supporting a brand launch or scaling into a new market is a strong bonus