Associate, Specialist, Digital Marketing, Group Marketing and Communications

About the Role:
The role manages DBS social media presence, social-first digital campaigns and webpages. It
translates business priorities into channel-ready content, improves performance through data and
insights, builds in-house content and AI capabilities, and ensures timely, compliant execution with
internal teams and agency partners.

Key Responsibilities:

Social Media Management

Own the annual and monthly channel strategy, content pillars and integrated content calendar
in line with brand and business priorities.
Use platform best practices, competitor intelligence and social insights to strengthen share of
engagement, share of voice, sentiment and follower growth.
Partner with business units and agencies to shape briefs, develop social media content, and
maintain balanced coverage across priorities and timelines.
Identify and activate relevant collaborations, topical opportunities, moment marketing and A/B
tests.
Build in-house content and AI capabilities by identifying and implementing use cases
internally and with agency partners.
Deliver regular reporting, ad hoc listening and actionable management insights with accurate,
timely data.

Campaign Management
Translate briefs into social-first objectives, audiences, channel roles, KPIs and measurement
plans.
Plan media, manage agency execution and optimisation, and track performance against
agreed targets.
Deliver timely post-campaign analysis, management presentations, reusable learnings, case
studies and award submissions.

Web Management
Manage end-to-end updates and maintenance of managed webpages based on requests and
agreed timelines.
Coordinate with internal teams and partners to ensure content completeness, approvals,
compliance and quality before publishing.
Optimise managed webpages for desktop and mobile experiences, track analytics and user
journeys, and support full-funnel visibility across social and digital campaigns.
Support SEO and generative engine optimisation to improve discoverability in search and AI
generated answers.

Requirements:

Strong working knowledge of social media, publishing and listening tools, paid media, web
analytics and performance reporting.

Ability to interpret data, identify performance gaps and translate findings into practical
optimisation actions.

Ability to manage agencies and collaborate effectively with business, creative, media, web
and internal stakeholders.

Attention to detail and the ability to manage multiple priorities in a regulated environment.

Familiarity with AI and content-production tools.

Location:
Mumbai

Job:
Marketing and Communications

Schedule:
Regular

Employee Status:
Full time