Head - Marketing

The Head of Marketing will be responsible for shaping and executing the overall marketing strategy to drive brand growth, market positioning, and customer engagement for the retail group. This leadership role will involve overseeing five distinct verticals: Region/Brand Management, Social Media & Digital Marketing, PR & Media, Creative Services, and Customer Centricity . The Head of Marketing will work closely with senior leaders across departments to ensure that marketing strategies align with business objectives, leveraging insights, and driving cross-functional collaboration to enhance brand loyalty and customer experience.

Responsibility:

Strategic Marketing Leadership

- Develop and implement a comprehensive marketing strategy that aligns with the retail group’s business goals and enhances brand equity.
- Lead the planning, budgeting, and execution of marketing initiatives across all verticals to ensure cohesive brand messaging and maximize ROI.
- Act as a primary brand ambassador, ensuring that brand values and positioning are reflected across all marketing touchpoints.

Overseeing Regional and Brand Management

- Manage and guide the Region/Brand Management team to ensure effective regional marketing execution.
- Customize brand and product messaging to meet the needs of different regions, balancing global brand consistency with local market relevance.
- Lead market research initiatives to understand regional preferences and competitor landscapes to drive effective brand strategies.

Digital & Social Media Marketing

- Oversee the social media & Digital Marketing team to drive digital engagement and brand awareness through all online channels.
- Develop data-driven digital strategies that enhance social media presence, grow online audiences, and engage customers effectively.
- Coordinate with the team on SEO, content marketing, digital advertising, and influencer partnerships to expand the brand’s digital footprint.

PR & Media Relations

- Supervise the PR & Media team to maintain and enhance the brand’s public image, managing relationships with media outlets, press, and influencers.
- Develop media strategies to manage brand reputation, especially during high-stakes product launches, events, or crisis situations.
- Act as a spokesperson for the brand when necessary, ensuring consistent and positive brand representation.

Creative Services

- Direct the Creative Services team to ensure high-quality and innovative visual and content output that aligns with brand standards.
- Collaborate with the Head of Creative Services to guide the development of marketing materials, promotional displays, logos, and advertising visuals.
- Drive creative innovation across marketing campaigns, ensuring all designs and creative assets resonate with target audiences and uphold brand integrity.

Customer Centricity and Experience

- Lead the Customer Centricity team to embed a customer-first mindset across all marketing activities.
- Oversee the development and optimization of the customer journey, ensuring seamless, memorable, and positive customer interactions at every touchpoint.
- Use customer insights and analytics to continually refine strategies and enhance customer satisfaction, loyalty, and lifetime value.

Team Leadership and Development

- Build, mentor, and inspire a high-performing marketing team across all five verticals, fostering a culture of creativity, accountability, and collaboration.
- Set clear performance expectations, provide regular feedback, and support professional growth and development for team members.
- Encourage cross-functional teamwork to ensure cohesive and effective marketing operations across the department.

Performance Monitoring and Reporting

- Define key performance indicators (KPIs) for each marketing vertical and regularly assess progress toward goals.
- Provide senior leadership with monthly and quarterly performance reports, highlighting successes, areas for improvement, and actionable insights.
- Continuously monitor industry trends, competitor activities, and customer behaviors to identify new opportunities for brand growth and innovation.

Qualification:

The ideal candidate should have 10+ years in marketing leadership, preferably within the retail or consumer goods industry with bachelor’s degree in marketing, Business, or a related field; Master’s degree preferred.