Marketing Coordinator (Social Media)

The overall scope of the Marketing Coordinator is to assist the Asst. Director of Marketing and Communications to position and promote Kempinski Hotel Muscat and its outlets as the market leader through Marketing activities as well as to ensure compliance with the Kempinski brand.

Key Responsibilities

MAIN RESPONSIBILITIES
- Provide administrative/secretarial support for the marketing office.
- Coordinate and arrange appointments and schedules.
- Maintain filing system.
- Handle phone calls.
- Develop monthly Social Media content creation, photo and video editing and monthly editorial plan with caption generation.
- Handle daily correspondence/financial documents such as purchase order, expenses claims, etc.
- Handle all agencies/vendors invoices and act as point of contact for billing matters.
- Assist Asst. Director of Marketing and Communications in creating and implementing all Marketing activities, including but not limited to:
▪ Promotions and packages ▪ Advertising ▪ Market analysis ▪ Photo-shoot and video-shoot
- Maintain hotel listings in online and offline media, in-house and external.
- Handle site inspection.
- Maintain a guest database for mailings.
- Play support role of Asst. Director of Marketing and Communications in liaising with F&B department, for the monthly F&B promotions.
- Assist in the creation of the marketing plan.
- Conduct competition checks and benchmarking on a regular basis.
- Create office presentations if needed
- Create, coordinate and maintain give-aways and collateral.
- Upload and maintain picture storage and distribution systems
- Provide content and images for websites according to CI.
- Ensure content and photography of 3rd party websites is maintained.
- Ensure compliance with Corporate Identity guidelines
- Maintain updates of corporate marketing guidelines and inform colleagues.
- Attend marketing relevant meetings.
- Communicate and coordinate with internal departments, especially sales, E-Commerce and digital, as well as creative agencies and suppliers.
- Stay updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.
Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.

Skills, Knowledge and Expertise

EDUCATION : Bachelor Degree in Hospitality or in Marketing or Apprenticeship in Hospitality

EXPERIENCE : To fill the position, one of the following is required:
- Minimum 6 months to 1 year of experience or internship in marketing, social media management, or content creation.
- Basic understanding of marketing principles, social media marketing strategies, and social media platforms.
- Hands-on experience in creating engaging social media content, including photography, short-form videos, Reels, and Stories.
- Familiarity with content planning, social media trends, audience engagement, and basic performance analytics.
- Basic knowledge of content creation and editing tools such as Canva, CapCut. Adobe Creative Suite is a plus.
- Strong creative thinking, visual storytelling, and written communication skills.
- Experience in hospitality or lifestyle brands is an advantage but not a requirement.
LANGUAGE :
- Ability to work and communicate in a multinational environment:
- English – excellent oral and written skills
- Additional language - beneficial
COMPETENCIES:
- Knowledge of Marketing basics
- Knowledge of graphic and print technical terms
- Knowledge of content creation and basic video editing
- Knowledge of social media insights and trends
TECHNICAL COMPETENCIES :
- Excellent skills in Microsoft office
- Excellent knowledge in Canva, Capcut, VN and Instagram “Edits”
- Creative programmes such as photo-shop, indesign etc is a plus but not mandatory