Digital Analytics Leader

# Job Description Summary
The Digital Analytics Leader partners with GE HealthCare’s international marketing teams and leads the integration of new platforms and AI capabilities into the analytics environment. The role is the main point of contact for performance insights and makes sure the underlying data is in place to support them. It combines business partnership with stakeholders across markets with forward-looking work: tracking new platform capabilities and bringing their data into reporting and AI products. With a solid understanding of how analytics reporting is built, including Power BI dashboards and data models, the role bridges business needs and technical delivery, shaping and prioritizing what gets built and guiding its quality.

Job Description

Roles and Responsibilities

- Owns relationships with international marketing teams and other assigned stakeholders. Runs the intake process by capturing requests, defining use cases, requirements and KPIs, and setting priorities. Communicates progress, risks and decisions, manages expectations against capacity, and leads adoption.
- Translates business requirements into clear technical specifications for Power BI dashboards and data models, covering data sources, metric logic, data model structure and visualization needs. Reviews dashboards and reports during design and testing to validate data accuracy, KPI calculations, usability and performance, and gives informed feedback to developers.
- Tracks new capabilities across the platforms used by marketing teams and assesses their impact on measurement. Defines analytics requirements when new tools or platform changes are introduced, and works with IT and platform owners to bring the data into the reporting environment. Keeps measurement definitions consistent as platforms evolve and documents data sources, transformations and limitations.
- Owns the AI-agent roadmap and prioritized backlog, identifying and sequencing the most valuable use cases. Defines agent purpose, users, workflows, knowledge sources and success measures. Leads evaluation and continuous improvement, and sets accuracy, safety, privacy and human-review requirements in partnership with IT.

Required Qualifications

- This role requires advanced experience in marketing analytics, digital analytics or a comparable analytical business-partnering role. Knowledge level is comparable to a Bachelor’s degree from an accredited university or college in marketing, business, economics, statistics, information systems or a related field.
- Solid technical understanding of Power BI or an equivalent BI tool, including data models, DAX measures, Power Query transformations, data refresh and dashboard design. Able to read and assess report logic, troubleshoot data issues, and hold informed technical discussions with developers.
- Experience coordinating delivery with IT, platform owners or vendors through to release. Fluent English.

Desired Characteristics

- Strong oral and written communication skills and confidence with senior stakeholders across markets and time zones. Proven ability to turn ambiguous business questions into structured requirements and KPIs.
- Hands-on experience building Power BI reports or prototypes, and working knowledge of SQL for profiling and validating source data. Familiarity with the Power BI service, including workspaces, deployment pipelines, row-level security and refresh scheduling.
- Familiarity with the marketing stack, including Adobe Analytics, Salesforce (SFDC), Marketo, Sprinklr, Meltwater or similar. Understanding of marketing measurement, including campaign performance, funnel metrics, attribution and digital analytics.
- Experience in healthcare, medical technology or another regulated industry. Practical experience with AI agents, copilots or large language model tools in a business setting, and exposure to data governance such as taxonomy, campaign tagging, UTM standards and metric definitions.

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Additional Information

Relocation Assistance Provided: No