Global Social Media Manager

Join Fjällräven and shape the future of one of the world’s most iconic outdoor brands. As Global Social Media Manager, you’ll lead the brand’s global social presence, creating inspiring storytelling and community-driven content that connects people to nature, adventure, and the Fjällräven way of life.ABOUT THE ROLEAs Global Social Media Manager, you will lead and evolve Fjällräven’s global social media presence, ensuring our organic channels make a measurable contribution to brand communications, engagement, and community growth. You will support the global social media strategy, frameworks, and best practices that guide how Fjällräven operates across markets while balancing global consistency with local relevance.Working closely with PR, Influencer Marketing, Creative, and local market teams, you will drive integrated storytelling, strengthen Fjällräven’s positioning, and ensure social channels remain innovative, insight-driven, and community-focused. The role also includes leading the global social media team, managing budgets and boosting strategies, and safeguarding brand integrity across all social touchpoints.This is a temporary role for 9 months, reporting to our Brand Marketing Director.WHAT YOU WILL DOIn more detail you will focus on the following:Lead Fjällräven’s global social media strategy, ensuring alignment with brand communications, PR, and campaign prioritiesDevelop and oversee the global social media calendar, platform strategies, and content direction together with the Social Media Content SpecialistProduce social-first live content from events in collaboration with the Social Media Content Specialist, local markets, and creators, supporting campaign activity through timely publishing and fast turnarounds across platforms.Establish and maintain global social media frameworks, guidelines, and best practices across local marketsCollaborate cross-functionally with PR, Influencer Marketing, Creative, and local teams to deliver integrated campaigns and unified storytellingMonitor performance, social listening insights, and audience trends to optimize content, engagement, and community growthManage social media budgets and boosting strategies to maximize reach and performanceLead and develop the global social media team while supporting community direction, reputation management, and crisis readinessPilot and scale new social formats, channels, and storytelling approaches that strengthen Fjällräven’s global brand positioningWHO YOU AREWe think you could be a great match for the position if you possess the following traits and capabilities:5+ years of experience in social media, marketing, communications, or digital media within a global brand environmentProven experience developing and implementing successful global social media strategies that drive engagement and brand growthStrong understanding of social-first storytelling, content strategy, audience engagement, and social platform trendsExperience leading teams and collaborating cross-functionally with PR, influencer marketing, creative, and local market stakeholdersData-driven mindset with experience in social listening, performance analysis, reporting, and optimizationStrong understanding of boosting strategies, budget management, and paid social amplificationExcellent communication and stakeholder management skills with the ability to navigate fast-paced and evolving environmentsA collaborative, proactive, and future-focused mindset combined with a genuine passion for outdoor culture and community-driven brand buildingHOW TO APPLYSubmit your application in English via our application portal. Applications are processed on an ongoing basis, and the position may be filled prior to the closing date.This is a temporary role for 9 months based in our office in Solna. Our office policy allows for one work-from-home day per week; on the remaining days we work from the office.We look forward to reading your application!#Fjällräven