Manager, Content Strategy

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Job Summary

The Manager, Marketing Content Strategy, Cell & Gene Therapy Technologies (CGT), serves as the content strategy and scientific communications subject matter expert for the CGT portfolio. The role owns the development and execution of global content strategies that support portfolio positioning, customer engagement, commercialization objectives, and business growth. The position translates complex scientific, technical, product, and workflow information into clear, credible, and differentiated messaging tailored to priority customer and stakeholder audiences. Reporting to the Director, Global CGT Marketing & Strategy, the Manager leads content strategy and development for global and regional campaigns, conferences, sales enablement, thought leadership, and customer communications. The role defines messaging frameworks, content priorities, and communication approaches that support product adoption, customer education, and commercial objectives across the CGT portfolio. The Manager serves as a strategic content advisor to Product Management, Commercial, Marketing, R&D, Field Application Specialists, Digital Marketing, Corporate Communications, Regulatory, Legal, and Quality teams. The position leads complex cross-functional initiatives spanning multiple technologies, workflows, customer segments, and markets, ensuring content is scientifically accurate, commercially relevant, differentiated, brand-aligned, and compliant. Depending on the organizational structure, the role may manage internal marketing specialists, external partners, or project-based marketing resources and is expected to provide coaching, technical direction, prioritization, and quality oversight.

*This position may be worked remotely in the United States.
*This position is not eligible for visa sponsorship either now or in the future.

• Salary Range: $120,000-130,000
• Position is eligible to participate in an annual bonus plan with a target of 10% of the base salary.
• Final pay determinations will depend on various factors, including, but not limited to experience level, education, knowledge, skills, and abilities.
• Our benefits and programs are comprehensive and thoughtfully crafted to ensure our colleagues live healthy lives and have support when it matters most. Benefits offered include a 401(k) plan with company contributions, paid vacation, holiday and personal days, employee assistance program, and health benefits to include medical, prescription drug, dental and vision coverage.
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Responsibilities

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Content Strategy & Development

- Own and execute global content strategies aligned with CGT business priorities, upstream marketing strategy, portfolio positioning, value propositions, and customer needs.
- Serve as a subject matter expert for translating complex scientific, technical, workflow, and product information into clear, accurate, audience-appropriate content across presentations, brochures, case studies, thought-leadership materials, conference assets, training materials, and other commercial and marketing communications.
- Provide strategic content direction to internal subject-matter experts, agency partners, and external collaborators, integrating scientific expertise and commercial objectives into credible, differentiated, and consistent communications.
- Establish and govern global content plans, editorial calendars, asset priorities, and approval workflows to support business milestones, launches, campaigns, conferences, and commercialization initiatives.
- Set content quality standards and direct the review and optimization of materials to ensure scientific and technical accuracy, market relevance, accessibility, brand alignment, and consistency across audiences and regions.

Global and Regional Campaigns, Conferences & Sales Enablement

- Lead content strategy and execution for complex global and regional campaigns, conferences, product initiatives, and customer-engagement programs across multiple technologies, customer segments, and markets.
- Define and guide the development of sales-enablement frameworks, presentations, technical materials, case studies, and customer-facing tools that support product understanding, customer engagement, account development, and adoption objectives.
- Own messaging and content strategy for priority industry events, including presentations, customer-engagement materials, thought leadership, and post-event communications
- Establish structured feedback mechanisms with regional, commercial, and field teams and use resulting insights to improve content relevance, usability, scientific depth, and alignment with customer decision needs.

Messaging, Brand & Compliance

- Serve as the functional content and messaging advisor to Corporate Communications, Marketing, Product Management, Commercial, and regional teams, ensuring consistent messaging, branding, and compliance across all communications.
- Define and govern portfolio positioning, messaging frameworks, value propositions, claims, and storytelling across content and campaigns.
- Lead cross-functional content review and approval processes with Regulatory, Legal, Quality, and other applicable reviewers, ensuring timely decisions, appropriate documentation, and compliance with applicable requirements.
- Exercise independent scientific and commercial judgment to ensure external content uses supportable claims and accurately represents CGT technologies, workflows, applications, evidence, and customer value.

Market & Customer Insight

- Serve as a subject matter expert in CGT technologies, manufacturing and processing workflows, customer applications, and market dynamics, applying this expertise to content strategy, scientific communications, and commercial messaging.
- Translate market intelligence, customer needs, competitive developments, scientific advances, and emerging industry topics into content priorities, messaging recommendations, and thought-leadership opportunities.
- Lead the integration of Voice of Customer insights, market research, field feedback, and technical input into portfolio messaging, content strategy, campaign development, and commercial-enablement materials.
- Provide content strategy and scientific communication direction for key-opinion-leader, customer, academic, and external-partner engagements to strengthen credibility, differentiation, and market relevance.

Project & Stakeholder Management

- Lead complex, concurrent global content and campaign initiatives involving multiple technologies, regions, audiences, channels, review functions, and agency partners, requiring integration of scientific, technical, commercial, customer, and regulatory considerations.
- Influence stakeholders across a global matrix organization, resolve competing priorities, and align teams on messaging, content strategy, scientific accuracy, business objectives, risks, and required decisions.
- Establish content performance measures and evaluate content effectiveness to recommend priorities, improvements and future content investments.

Job Requirements

- Bachelor’s degree in Marketing, Communications, Life Sciences, Business, or a related field; advanced degree preferred.
- 8+ years of experience in content marketing, product marketing, scientific communications, downstream marketing, or related commercial communications within life sciences, biotechnology, medical technology, or biopharmaceutical industries.
- Demonstrated ability to translate complex scientific, technical, product, and workflow information into clear, credible content for technical and nontechnical audiences.
- Experience developing content for omnichannel campaigns, conferences, customer communications, sales-enablement materials, and digital channels.
- Knowledge of cell and gene therapy, bioprocessing, advanced therapies, or related markets preferred.
- Experience coordinating content review with scientific, Regulatory, Legal, Quality, and Corporate Communications stakeholders.
- Ability to travel up to 15%, including internationally as required.

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Additional Information

We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.

Please note that joining our team does not create a guaranteed or permanent employment arrangement. All employment is at‑will, meaning both the employee and Fresenius Kabi have the right to end the employment relationship at any time, in accordance with applicable federal and state laws.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.