About this role
The BytePlus Event Marketing Team is responsible for the planning, strategy, and end-to-end execution of BytePlus's brand events and marketing campaigns across global markets. The team focuses on designing and delivering impactful, localized, and memorable event experiences that clearly communicate BytePlus's product value, technology strengths, and global service capabilities—driving brand awareness, generating qualified leads, and accelerating business growth worldwide.
Responsibilities
- Lead the overall strategy planning and annual cadence management for BytePlus brand events and campaign marketing in overseas markets; integrate brand resources, content planning and the pace of overseas business development to plan key marketing events including flagship conferences, industry summits, major campaigns and cross-industry collaborations, taking ownership of brand awareness and reputation in overseas markets;
- Lead the end-to-end planning, organization and execution of key overseas marketing events, from strategy, creative and content development to on-site delivery and communication amplification; drive core storylines and brand creativity across projects to create brand moments with industry influence and social buzz;
- Develop a deep understanding of industry dynamics and customer needs in overseas target markets, formulate differentiated event strategies based on local market characteristics, and drive localized presentation and precise audience targeting to build influence, generate business opportunities and drive customer conversion;
- Integrate group and internal/external partner resources, expand cooperation channels with quality overseas media, IPs, industry organizations and ecosystem partners; manage creative agencies, event execution and exhibition vendors; fulfill project management responsibilities to coordinate resources for smooth project delivery with sound risk control;
- Establish performance evaluation and review mechanisms for overseas event marketing; collect and analyze industry benchmarking activities, review and optimize investment strategies and cooperation models on a periodic basis to ensure output quality above market standards.